3 ways to filter vc.ru referrer spam in Google Analytics

1. Campaign Source Filter  | 2.  Campaign Referral Path Filter | 3. Language Settings Filter

vc.ru spam

What is vc.ru referrer spam?

Vc.ru referrer spam is fraudulent referral traffic that appears in Google Analytics data. Spammers utilize various blackhat SEO techniques in order to make it appear as if web visitors were referred to a webpage on your website that does not exist (such as /news/google-g/) from referrer vc.ru. The purpose of vc.ru referrer spam is to gain your attention and persuade you to visit the address in your browser.

vc.ru webpage

The webpage being spammed on vc.ru (/n/google-russian-spammer) contains an article written about a referrer spammer named Vitaly Poplov. Vitaly is known to spam articles that promote it him or discuss certain topics. Some websites like vice.motherboard.com consciously publish irrelevant articles about the spammer in hopes to get spammed by him.

The downside to vc.ru referral traffic is that it can ruin your Google Analytics data and make it hard to monitor your website’s appropriate information. The traffic acquired from fake vc.ru referrals can affect most of the data in your GA reports. For example, the referrals will appear to land on a single webpage on your website and leave from the same website and this will create a 100% bounce rate. If your website is targeted by referrer spammers you may not be able to identify your website’s actual bounce rate unless you filter the traffic out.

Although referrer spam can ruin your analytical data it will not harm your website or affect your website’s SEO, including your rank in Google search results pages. This is simply spam that wants to get your attention.

The spammer will utilize various tactics in order to make it look like your website received referral traffic from vc.ru even though it really did not. This type of web traffic is a specific type of web traffic known as “ghost traffic.” The spammer essentially sends phantom visitors to your website’s Google Analytics account in order to make it appear as if someone visited your website from the referral URL.

Referrer spammers usually target your website’s data for several reasons:

  • Referrer spammers want to promote a website and want you to visit the webpage or search for it online through Google search engine results pages.
  • Referrer spammers want to boost their rank on Google search engine results pages by creating backlinks. They do this by logging requests into your website’s access log, which is then crawled by Google’s indexing bots and seen as a backlink to the spam site.

1. Campaign Source Filter

A campaign source filter can be used to block all vc.ru referral traffic in Google Analytics. To block a specific path on the domain use the Campaign Referral Path Filter below.

1. Open your Google Analytics account and go to the Admin tab > Click Filters on the right side in the VIEW section.

2. Click the + ADD FILTER button to create a new exclude filter.

3. Add Vc.ru or something you can easily remember as the Filter Name.

4. Select the Custom Filter Type.

5. In Filter Field, find and select Campaign Source in the list. In the Filter Pattern text box, add Vc.ru and click the blue Save button on the bottom of the webpage. To add multiple URLs to the same filter you can make a Filter Pattern similar to this with a | between each URL: Example.com | Example\.com | Vc.ru

2. Campaign Referral Path Filter

A campaign referral path filter can be used to block single webpages.

1. Open your Google Analytics account and go to the Admin tab > Click Filters on the right side in the VIEW section.

2. Click the + ADD FILTER button to create a new exclude filter.

3. Add Vc.ru or something you can easily remember as the Filter Name.

4. Select the Custom Filter Type.

5. In Filter Field, find and select Campaign Referral Path in the list. In the Filter Pattern text box, add /n/google-russian-spammer and click the blue Save button on the bottom of the webpage

3. Language Settings Filter

Some spam may appear in your language settings as keywords, phrases, and searched terms. A language settings filter can be used to block language spam in Google Analytics.

1. Log in to your Google Analytics account and go to the Admin tab

2. In the “View” column select Filters and then click + Add Filter

3. Add a Filter Name: Language Spam (or something you can easily remember)

4. Go to: Filter Type > Custom > Exclude

5. Select Filter FieldLanguage settings

6. Add a Filter Pattern\s[^s]*\s|.{15,}|\.|,

7. Click on the blue text that says Verify this filter to see a preview table of how this filter will work in your account. You should only see language spam on the left side of the table: filter-verification-language-spam

8. After you verify the filter click the Save button on the bottom of the page


Sean Doyle

http://Botcrawl.com

Sean Doyle is an engineer from Los Angeles, California. Sean's primary focuses include Internet Security, Web Spam, and Online Marketing.