How to Block Motherboard.vice.com Referral Spam

4 Methods: Create an Exclude Filter  |  Alternative Filter | How to Filter Language Spam in Google Analytics  |  Ask Vice.com to Remove Their Articles

Motherboard.vice.com Referral Spam in Google Analytics

A Russian referrer spammer named Vitaly recently started to spam webpages of legitimate websites across Google Analytics accounts and vice.com is one of them. If your Google Analytics data is randomly targeted by the spammer you will notice an unusual amount of referral traffic coming from a webpage on motherboard.vice.com. Other legitimate (and legitimate-looking) domain names that this spammer has spammed include lifehacĸer.comreddit.comabc.xyz, thenextweb.com, and addons.mozilla.org.

motherboard.vice spam

The reason why this particular spammer is spamming your Google Analytics data with motherboard.vice.com referral traffic is because vice.com published an article promoting the spammer and some of the spammers most recent works. This is the same thing that other websites accdidentally did and it caused the spammer to spam their articles.

motherboard.vice.com referral

Associated URL

http://motherboard.vice.com/read/this-pro-trump-russian-is-spamming-google-analytics

This spammer has been referrer spamming other URLs in promotion of his own search engine for a very long time and doesn’t seem to be stopping anytime soon; especially with all the attention he’s getting from websites like Vice.com. The downside to this persistent spammer is that his work can ruin your Google Analytics data and make it hard to monitor your website’s appropriate information. The traffic acquired from referrer spam can affect most of the data in your GA reports. For example, the referrals will appear to land on a single webpage on your website and leave from the same website and this will create a 100% bounce rate. If your website is targeted by referrer spammers you may not be able to identify your website’s actual bounce rate unless you filter the traffic out.

Although referrer spam can ruin your analytical data it will not harm your website or affect your website’s SEO, including your rank in Google search results pages. This is simply spam that wants to get your attention.

The spammer will utilize various tactics in order to make it look like your website received referral traffic from motherboard.vice.com even though it really did not. This type of web traffic is a specific type of web traffic known as “ghost traffic.” The spammer essentially sends phantom visitors to your website’s Google Analytics account in order to make it appear as if someone visited your website from the referral URL.

Referrer spammers usually target your website’s data for several reasons:

  • Referrer spammers want to promote a website and want you to visit the webpage or search for it online through Google search engine results pages.
  • Referrer spammers want to boost their rank on Google search engine results pages by creating backlinks. They do this by logging requests into your website’s access log, which is then crawled by Google’s indexing bots and seen as a backlink to the spam site.

Create an Exclude Filter

Only use this filter if you do not wish to receive referral traffic from Motherboard.vice.com. Motherboard.vice.com is a popular website and blocking referral traffic from the website might be the optimal choice. To block the exact referral path use the Alternative Filter below.

1. Open your Google Analytics account and go to the Admin tab > Click Filters on the right side in the VIEW section.

2. Click the + ADD FILTER button to create a new exclude filter.

3. Add Motherboard.vice.com or something you can easily remember as the Filter Name.

4. Select the Custom Filter Type.

5. In Filter Field, find and select Campaign Source in the list. In the Filter Pattern text box, add Motherboard.vice.com and click the blue Save button on the bottom of the webpage. To add multiple URLs to the same filter you can make a Filter Pattern similar to this with a | between each URL: Example.com | Example\.com | Motherboard.vice.com

Alternative Filter

1. Open your Google Analytics account and go to the Admin tab > Click Filters on the right side in the VIEW section.

2. Click the + ADD FILTER button to create a new exclude filter.

3. Add Motherboard.vice.com or something you can easily remember as the Filter Name.

4. Select the Custom Filter Type.

5. In Filter Field, find and select Campaign Referral Path in the list. In the Filter Pattern text box, add /r/technology/comments/read/this-pro-trump and click the blue Save button on the bottom of the webpage.

Ask Vice.com to Remove Their Articles

1. Email Vice.com @: vice@vice.com and letters@motherboard.tv

2. Ask Vice.com to remove these 2 articles:

http://motherboard.vice.com/read/this-pro-trump-russian-is-spamming-google-analytics

http://motherboard.vice.com/read/spammer-now-spamming-google-analytics-with-motherboard-article-on-spam

Sean Doyle

http://Botcrawl.com

Sean Doyle is an engineer from Los Angeles, California. Sean's primary focuses include Internet Security, Web Spam, and Online Marketing.

Comments ( 9 )

  1. ReplyJulie Schuman
    Hello! I found you guides on removing these Spammers very helpful and just used your one for 3mapsVitaly, and O-o-8-o-o. I had no idea. For some reason I cant get this one to work. Any other suggestions? I also am seeing results for top10-way with a referral path of /try.php. I am assuming these are spammers as well? I can't find any information to find out for sure.
  2. ReplyUmesh
    I had no idea to exclude this referral spam that was coming to my site. Today I excluded it. Thank you so much for such a nice post sir.
  3. ReplyAva
    Thank you!!! I just blocked them
  4. ReplyNone
    I asked them to delete their articles numerous time to no avail! They are desperate!
  5. ReplyTonythanh
    I am continuos receive visitors from motherboard.vice.com, and I wonder that is it search engine. This post make me so suprise and I understand that our visitors get virus but they dont know. But motherboard drive traffic to my site by what way? Is it good for webmaster like me?
  6. ReplyThank you
    Hi , I did try the filters and is not working for me. My bounce rate increased and they are constantly on Real Time mainly from mobile, Russia. Is it the site motherboard that causing all that trouble? Active Page Page Title Active Users 1. / motherboard.vice.com/read...spamming-google-analytics Is really frustrating and is causing a lot of problems as I said the bounce rate increased dramatically. The domain I am referring is not old I bought it 10days ago and bouncing is over 75% cos of it. Please help me ...Any alternative solution ? Should i contact google ?
  7. Replyekoo
    Is it possible to block the spam entry completely with this method?
  8. ReplyAngry man
    This motherfckers SPAM my website everyday im sick of it. Thats abviously his they get visitors misarable bastards..
  9. ReplyMrs
    Thank you for this article and the tutorial on how to exclude the referral from google analytics! I've had this happening on my website all day and wanted to figure out how or why it was happening. If I create the filter, will that still affect my analytics data or will it just be filtered out entirely from my reports?