How to filter seo-helper.org referral traffic in Google Analytics

seo-helper.org referrer spam

Seo-helper.org


Learn what seo-helper.org is, why it is spamming you, and how to filter seo-helper.org referral traffic in Google Analytics.

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What is Seo-helper.org?


Seo-helper.org is domain named owned by Semalt.com and used by them to promote their untrustworthy online Search Engine Optimization (SEO) services. They take advantage of a blackhat tactic called referrer spam indexing to spam your Google Analytics data with fake referral traffic in order to get your attention and persuade you to visit the site in your browser.

seo-helper.org referral

When you see seo-helper.org referral traffic in your Google Analytics data, it will appear as if someone visited your website from seo-helper.org and landed on a web page on your site such as yoursite.com/h/10016924.html. However, the page on your site does not exist and no one was actually referred to your website from seo-helper.org.

seo-helper.org spam

Seo-helper.org is not a hosted domain and will forward you to http://seo2.wificasino.net/?site=http:// (or another similar site). This page says “get your free website audit now” and contains a search field to input your website. If you submit your website and click ‘START NOW’ you will be forwarded to https://semalt.com/?s=http://[your website]&ref=test2 and then to https://semalt.com/project/. Semalt uses these pages to obtain your information such as your email address and access to your social media accounts and bolster their questionable online marketing services.

Semalt has been using the referrer spam method for many years. Previous domain names you might have seen in your Google Analytics data include free-seo-consultation.comget-seo-help.comseo-services-with-results.comfree-seo-help.org, better-seo-promotion.com, and many others.

Website owners and other people who monitor Google Analytics data will notice real-time and historical referral traffic coming from seo-helper.org mixed in with real analytical data. Most of the time the spam will make it appear as if someone was referred to your website multiple times in order to position the referral traffic data at the top of the accumulated list in your reports.

When a website owner or someone monitoring the data sees the large amount of referral traffic from seo-helper.org they might be suspicious as to why someone is visiting their website from a  page on the seo-helper.org website. As partially mentioned before, the website uses this spamming technique to dupe people into searching for the website on a search engine such as Google and visiting the website by typing it into the address bar in order to obtain potential customers.

Although this sort of traffic might sound harmless, referrer spam can actually ruin your website’s analytical data and make it difficult to understand your website’s exact traffic metrics. The traffic acquired from fake referrals can affect most of the data in your GA reports. For example, the fake referrals will appear to land on a single web page on your website and leave from the same website and this will create a 100% bounce rate. If your website is targeted by referrer spammers you may not be able to identify your website’s actual bounce rate unless you filter the traffic out.

Campaign Source Filter


A campaign source filter can be used to block all seo-helper.org referral traffic in Google Analytics.

1. Open your Google Analytics account and go to the Admin tab > Click Filters on the right side in the VIEW section.

2. Click the + ADD FILTER button to create a new exclude filter.

3. Add seo-helper.org or something you can easily remember as the Filter Name.

4. Select the Custom Filter Type.

5. In Filter Field, find and select Campaign Source in the list. In the Filter Pattern text box, add seo-helper.org and click the blue Save button on the bottom of the web page. To add multiple URLs to the same filter you can make a Filter Pattern similar to this with a | between each URL: Example.com | Example\.com | seo-helper.org

Campaign Referral Path Filter


A campaign referral path filter can be used to block single web pages.

1. Open your Google Analytics account and go to the Admin tab > Click Filters on the right side in the VIEW section.

2. Click the + ADD FILTER button to create a new exclude filter.

3. Add seo-helper.org or something you can easily remember as the Filter Name.

4. Select the Custom Filter Type.

5. In Filter Field, find and select Campaign Referral Path in the list. In the Filter Pattern text box, add a permalink from the referred URL and click the blue Save button on the bottom of the web page

Language Settings Filter


Some spam may appear in your language settings as keywords, phrases, and searched terms. A language settings filter can be used to block language spam in Google Analytics.

1. Log in to your Google Analytics account and go to the Admin tab

2. In the “View” column select Filters and then click + Add Filter

3. Add a Filter Name: Language Spam (or something you can easily remember)

4. Go to: Filter Type > Custom > Exclude

5. Select Filter FieldLanguage settings

6. Add a Filter Pattern\s[^s]*\s|.{15,}|\.|,

7. Click on the blue text that says Verify this filter to see a preview table of how this filter will work in your account. You should only see language spam on the left side of the table: filter-verification-language-spam

8. After you verify the filter click the Save button on the bottom of the page

Sean Doyle

Sean Doyle is an engineer from Los Angeles, California. Sean's primary focuses include Cyber Security, Web Spam, and Online Marketing.