3 ways to block “seo-platform.com” referral traffic in Google Analytics

If you noticed a big boost in referral traffic from seo-platform.com you’re not alone. Seo-platform is one of the latest URLs that actively engages in a blackhat SEO tactic called referrer spam indexing. Referrer spam targets the analytical data of websites around the world. It’s a shameless and aggressive blackhat SEO tactic designed to promote the spam website they want people to visit and to essentially boost the URL’s rank in Google search result pages by creating backlinks off your website’s access logs.

seo-platform.com referral

Seo-platform referrer spam is a very big problem for many webmasters, website owners, and anyone who values their website’s appropriate analytical data because it can ruin the website data measured by Google Analytics and other analytical services. The website data it can affect includes everything covered in the Audience, Acquisition, and Behavior sections provided by Google Analytics. For example, seo-platform.com referrer spam can destroy your bounce rate because the spam URL usually only lands on a single webpage on your website and leaves your website from the same webpage. Referrer spam can also hit your website from sources around the world and at any time.

Quick Links

What is seo-platform.com?

Seo-platform is a URL that actively engages in referrer spam indexing tactics aimed at your website’s analytical data. Seo-platform referrer spam is designed to produce repeated site requests onto your website at any given time and from any global location using traffic bots, computers infected with malicious software, and other blackhat SEO tactics. The benefits that referral spammers have by engaging in referrer spamming is that it will allow them advertise the website they want people to visit, which in this case is ranksonic.org, ranksonic.com, and others. It will also improve the spammers search engine ranking by creating backlinks to their website off your website’s access log. In this case, seo-platform.com forwards to a third-party sponsored website.

block seo-platform referrer spam

The downside to unwanted seo-platform.com referral traffic is that it can mess up your appropriate Google Analytics data and other website metrics provided by third-party services. In some cases it can also use up your website’s bandwidth by creating repeated site requests.

Referrer spam is a very questionable tactic used to promote online content. Spammers target the referral traffic of your website for several reasons:

  • Referrer spammers want to promote a webpage and want you to visit the webpage or search for it online through Google search engine results pages.
  • Referrer spammers want to boost their rank on Google search engine results pages by creating backlinks. They do this by logging requests into your website’s access log, which is then crawled by Google bot and seen as a backlink to the spam site.

Seo-platform referrer spam is not entirely dangerous to your website. It will most likely not cause any trouble with how your website is accessed by your visitors or ranked by Google. However, in some cases seo-platform.com spam may use up your website’s bandwidth and CPU by creating multiple site requests to your website. In other cases, the spam URL is served to your analytical data by traffic bots which create ghost hits and never actually land on your website.

How to block seo-platform.com referral traffic in Google Analytics

To block seo-platform.com referral spam in Google Analytics follow the instructions below. Blocking seo-platform.com referrer spam in Google Analytics by creating an exclude filter will only mask the spam URL. To block the referrer spam URL at the sources see the instructions below to block seo-platform.com referrer spam using your website’s .htaccess file.

1. Open your Google Analytics account and go to the Admin tab and click All Filters.

how to block referrer spam

2. Click the + ADD FILTER button to create a new filter.

block referrer spam

3. Add seo-platform.com as the Filter Name.

4. Select the Custom Filter Type.

block referrer spam google analytics

5. In Filter Field, find and select Campaign Source in the list. In the Filter Pattern text box, add seo-platform.com and click the Save button on the bottom of the webpage.

How to block seo-platform.com referral traffic with your .htaccess file

To block seo-platform.com referral spam at the source using your .htacess file add the code below to your .htaccess file.

## SITE REFERRER BANNING
RewriteCond %{HTTP_REFERER} seo-platform.com [NC,OR]
RewriteCond %{HTTP_REFERER} seo-platform.com
RewriteRule .* - [F]

How to block seo-platform.com referral traffic with WP Referrer Spam Blocker plugin

Botcrawl.com has published a plugin for WordPress website called WP Referrer Spam Blocker. Our free Referrer Spam Blocker plugin for WordPress can be used to automatically block referrer spam URLs.

  1. Download Referrer Spam Blocker plugin for WordPress.
  2. Go to Plugins > Add New and click Upload Plugin.
  3. Click Choose File and select the referrer-spam-blocker.zip file and click Install Now.

Sean Doyle

http://Botcrawl.com

Sean Doyle is an engineer from Los Angeles, California. Sean's primary focuses include Internet Security, Web Spam, and Online Marketing.