money carlo
Cybersecurity

‘Money Carlo’ Match to Win Car Dealership Scam

Don’t get too excited if you receive a “winning” Money Carlo Match to Win voucher in the mail that promotes your local car dealership. The Money Carlo Match to Win game is a marketing scheme utilized by various desperate car dealerships across the United States. The Money Carlo game will claim recipients won a certain amount of cash by peeling game piece tabs and matching objects like oranges, cherries, and 7’s. The Money Carlo game piece will usually arrive in the mail alongside advertisements, promotions, and coupons.

money carlo

The way the Money Carlo “scam” works is that a person will receive the Money Carlo game card and voucher in the mail from a local car dealership. The Money Carlo game card and attached invitation or voucher states that if you match a pair you will win $25,000, $5,000, $2,000, or $100 cash; However, this does not actually mean that you won anything. A simple way to determine if you are potentially being tricked is to know that most/all of the Money Carlo game cards will typically match the numbers 777 – 777. This can sometimes be an alleged $5,000 or $100 cash prize. The Money Carlo game will state that winners must call the car dealership and supply them with a confirmation number, as well as visit the location to compare the confirmation code to the car dealership’s prize board. The game voucher claims that the prize board at your local car dealership will determine if you have won – not the actual game piece that already says that you won.

The game also states that there is a 1:45,000 chance to win but we are unable to find any reports of real Money Carlo winners. We have noticed that car dealerships who utilize this tactic have many bad reviews by frustrated potentially customers who feel duped and lied to.

We spoke with several employees and ex-employees of certain car dealerships online who strongly suggest that this as a scam and deceptive marketing ploy. They described it as a deceptive marketing scheme used to acquire potential customers. The car dealerships that utilize this tactic want you to visit their location and sell you a car. In order to get you to do this you must visit the location with your game piece in hand.

I would not go as far as most people to classify the Money Carlo game as a “full-blown” scam, but I would say that it is a very unethical marketing technique and car dealerships who participate in this marketing scheme should be punished. Telling people that they won a large amount of cash when they did not is dishonest and unethical. It’s a terrible thing to do to people, and these bad car dealerships should be ashamed of themselves. If you receive these types of games in the mail in the future you may want to throw them away before you end up wasting your time visiting a dishonest and greedy car dealership. I also recommend to leave the car dealership a bad review online, on various websites like Yelp and Google, in order to put an end to this type of marketing scheme once and for all.


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Sean Doyle

Sean is a tech author and security researcher with more than 20 years of experience in cybersecurity, privacy, malware analysis, analytics, and online marketing. He focuses on clear reporting, deep technical investigation, and practical guidance that helps readers stay safe in a fast-moving digital landscape. His work continues to appear in respected publications, including articles written for Private Internet Access. Through Botcrawl and his ongoing cybersecurity coverage, Sean provides trusted insights on data breaches, malware threats, and online safety for individuals and businesses worldwide.
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176 Comments

  1. daniel lake brown

    i have money carlo match to win,i dont know is game real,i need to know i win

  2. Anonymous

    Going on in milwaukee,

    Griffin’s Hub Chrysler, Jeep, Dodge, Ram.
    5700 S. 27th Street
    Milwaukee, WI 53221

    I can’t believe this is legal…everything about this screams lawsuit. I’d hold on to these mailers.

  3. John Compton

    Peruzzi Mitsubishi of Fairless Hills, Pennsylvania sent me one on 10-3-16 Guess what I also got the 777 from the scum bag carpet baggers.

  4. Melissa

    Yup, Sullivan Bros. Nissan in Kingston MA sent me one, and like so many of you here, I also won 5k via the matched 7s. What the hell? I was about to go down there tomorrow to see what was up because I was still skeptical yet curious. The fine print was fairly straightforward about winning and conveniently didn’t mention anything about a separate number board located in the dealership. Seeing here that a bunch of you got the same exact card with the same exact outcome, well these scummy dealerships like Sullivan Brothers can go eat a di&ck! Sending these cards out without at least putting the truth into the fine print should not be allowed by law.

    1. brian

      yup all 7s for sullivan bros in kingston

    2. Jay Bowling

      Hey Melissa. Did it have different fine print for the 25k prize?

  5. Robin

    Sullivan Brothers Nissan in Kingston did this to me. Got the 777s for $5K. The “odds” are obviously a lie & they should be held accountable for this kind of fraud. It says to see ShoppingDough.com for “other restrictions” but that website says it is “under maintenance”.

  6. Anonymous

    why do they think we’d want their sh#t after being at least slightly devastated. i dont trust any thing or one but i guess the upside drew me in too. hopefully these guys trick the wrong people someday 😉 they probably even could’ve just given out free food or a miniscule gift card as incentive and not make 1,000s of people hate their sniveling sorry asses.

  7. ANONYMOUS

    I GOT THE CARD ALSO FROM PROACTIVE AUTO & FINANCE OF SUMTER S.C. 29150……..SCAM!

  8. Anonymous

    Sullican Brother Nissan is a bunch of crappy spammers as well!

  9. Genice

    I too won on the lucky 777-777’s for $5,000 today…….I thought it was a scam originally, but when I read the fine print it seemed valid (although, still a little skeptical!!) I was on my way to Gray Chevrolet Stroudsburg, PA but figured I would google “Money Carlo.” What a joke and terrible way to do business. Thanks for all the feedback.

  10. Ferro Davis

    Griffin’s Hub Chrysler, Jeep, Dodge, Ram.
    5700 S. 27th Street
    Milwaukee, WI 53221

    They mailed this scam to me. Dreams often to unfulfilled. I certainly won’t be purchasing my next Jeep from these guys.

  11. Anonymous

    Dewey Barber Chevrolet. 90 barber Blvd, Birmingham, al 35071. I got 777 777 to apparently I won 5,000.00$. Glad I found this thread, saved me a trip! Darn barely legal scam…

  12. Anonymous

    Gray Chevrolet Stroudsburg, PA #moneycarlo #777777 #5Kcash #dishonest

  13. Peter de Bruyn

    Jimmy Cleveland Nissan in Wichita Falls, just mailed these out. Matched the 777-777, and no matter how careful you read it and the fine print, it makes you think you won a big prize. In our case odds 1:80,000. Thanks but no thanks Jimmy Cleveland. I will show Herb Easley or Pattersons instead.

    1. Em Morgan

      I just won a 65″ 4K TV matching 777! I was excited for a whole 5 seconds! Lucky me!

  14. Anonymous

    Thanks for the heads up.
    Matched 777 on money Carlo card from Solon Pre-Owned Off-SiteTent Sale of the Century, Walmart, Fountain, CO. Maybe 1:60,000 odds.
    Don’t think so…..

    1. Anonymous

      Hey I am in Fountain and got the same winning ticket despite the odds being 1:60;000

      1. Anonymous

        Ooo I got one too, let’s all pool our prize money and buy a timeshare in syria

  15. Anonymous

    You can add Roger Beasley Hyundai of New Braunfels to the list of scammers. Thanks so much for this post. I assumed it was a scam, and of course it was!

    1. Concerned American

      Dumb ass people who cannot spell to save their lives fall for these scams. People who spell “walla” instead of “voila” or people who say “Grant it” instead of “Granted”. There are so many illiterates sucking up oxygen out in the world it is no wonder why companies such as these think they can get away with decieving the public. Look at the damn cards.. The money amounts only say =win. The money amounts are in a different block. Pay attention.

      1. Yeah

        Hey professor, it’s spelled ‘deceiving’.

  16. Anonymous

    Thank you so much for the heads up!

  17. Anonymous

    Looks like I’ve got 5 grand coming my way from Steve Coury Automotive in Globe, AZ. My winning match looks just like the one in the article. Thanks for the heads up.

    1. Anonymous

      Me too, and so did my neighbor – exact same winning numbers, same cash value. When you call in, they want your name and address, and household income. I thought about it, until I found out my neighbors had the exact same card – only difference was his name was not on his, mine was.

  18. Anonymous

    this jatara you better give my sister that car or I’m going to beat your ass

  19. Min

    I am lucky ,,,I won $50,000 from Fiesta Nissan , 2005 Saint Michaels Dr.
    Santa Fe NM 87505…..Buy I don’t think it’s a real prize………

  20. Ben

    A bunch of people should get a load of these together and all go to the booth / dealership at the same time saying that they’ve won. 😂

  21. StupidScams

    That’s pretty funny, the card in this pic is identical to the card I receive in the mail (same “matches”); I bet they all look the same, with the 777-777 as #2!!

    1. lisa

      I actually went down to the dealership and when he said “oh your number doesnt match the $5000 prize but actually the $25 gift card” i replied “do even though i have the 3 7’s matching i didnt win”

      he actually said to me, “yeah pretty much everyone gets the 777’s, it needs to match the the table number”

  22. Kino

    I called to confirm winning and received a recording asking household income, trade warranty, how soon am I ready to purchase. Never did it state “congrats” you are a winner! Then I called the dealership and a salesman stated confirmation code had to match their dealership board. ( He stated not a $5000 winner yet) Gimmick to get you In to dealership. If right from the get they are deceiving why trust them during a sale!

  23. No Money in Money Carlo

    Money Carlo in Minnesota promises big bucks but “winners” end up as “losers”! Shame on you Forest Lake Auto Group for employing this scam 🙁

  24. Anonymous

    Jimmy Granger Used Car Superstore in Shreveport Louisiana is saying I won an 80 inch flat screen. Lol.

    1. Anonymous

      Im in shreveport, la and i won a 80″ tv too! What a coincidence!

      1. Mali

        I live in Columbus, OH and I also won 80inch TV

    2. Anonymous

      Same here. Jimmy Granger says I won a 60 inch tv. So glad I found this before I went down there. Waste of time.

  25. Anonymous

    we desperately need this money you better watch it

  26. jemima

    we need this money sean doyle we live in cleveland ms

  27. jemima

    please i called them but they did not answer but they did not answer me and my grandma need this money

    1. Charlie

      Me four!!
      It seems like everybody got 777-777 lol.

  28. Anonymous

    Central Houston Nissan on the S. Loop in Houston, TX says I was a winner of $25,000.

      1. Anonymous

        me three!
        Did you catch where it says your “winning number” has to match the one on the prize board? The freaking peel thing is worthless except to get everyone’s hopes up.

  29. Anonymous

    Jobeta Automotive Group Indianapolis, IN. Got the 777 for $5k.

    1. Anonymous

      Same here… Jobeta Automotive Group with matching 777 tabs for $5000. Never heard of them before the unsolicited Money Carlo Game in the mail.

      1. Anonymous

        Same here. Same Dealership, same location. We’re rich!

  30. Anonymous

    Thanks for the heads-up, I won on the 777s, Antlers,ok . From Paris auto Group

  31. Anonymous

    I got the 5000 matching 7’s from Jem Auto in Anoka MN. I knew it was too good too be true but what a rotten thing to do to get someone in the door. It should not be legal.

    1. Anonymous

      I “won” the same today. Glad I never really got my hopes up!

      1. Anonymous

        I am really disappointed that the Anoka County Fairgrounds allowed JEM Auto to use our nice county fairgrounds in Anoka, Minnesota. They allowed JEM Auto to blatantly conduct this dishonorable scheme to deceive good people into thinking they have won $5,000 with the matching 777’s on the Money Carlo game piece. But when you have to go there you will only be denied your cash winnings because those numbers are not the supposed real winning numbers which are different in their possession there for you to win the $5,000 cash is what they will tell you. Shame on you JEM Auto for this cruel unscrupulous scheme of making good people think they have won $5,000 cash but denying them that just to get as many people as possible to this location only for these deceiving sales people attempt to sell you a car during this short 3 day sale. The saying “if it seems too good to be true, it probably is” definitely holds true in this case for these crummy JEM Auto sales people!

        1. Anonymous

          Where is the State of Minnesota Attorney General?

          The citizens of the great state of Minnesota deserve to have their hard-earned money that goes to paying taxes for their Minnesota Attorney General get their money’s worth by having this shady business JEM Auto Sales in Anoka, MN investigated and prosecuted to the fullest extent of the law. Hopefully, they will be fined heavily for deceiving all the good people of Minnesota that they sent those fraudulent Money Carlo game cards to!

  32. Anonymous

    We got a “winning” card for $5,000 too. Glad I found this to save some time and a trip.

  33. Anonymous

    Rich Morton Mazda in Pasadena,MD has Money Carlo 777 match for $5,000. Look at the – or — next to the word “cash” and “win!”. Read the fine print associated with the – and –. You haven’t really won.

  34. Anonymous

    Thanks all…it sure is false advertising to me! I showed to have won 1000, and I called. Basically the young lady stated that she was just the person to set the appointment up. She was very reluctant to go into details. When I asked if there was someone else that can explain to me in detail further, she was no help. She’s just doing her job, but they should stop this mess…I received mine from Casey Chevrolet in Newport News, Va. I was going to go, but again, thanks to technology……

    1. Anonymous

      I just got one from them to glad I googled and didn’t waste my time they told me I couldn’t come in today I had to wait until tomorrow

  35. Anonymous

    thanks for the concern, i just receive mine today match 777 claiming to win $ 7000, but i decide to google it and discover it was a mess.

  36. Anonymous

    Thank you so much! I thought it was bs but when I read the fine print it actually seemed legit, but alas this page cleared that all up Thanks Again!

  37. Anonymous

    We went in just for the hell of it for a $500 prize… knowing it was probably BS. They gave us a $5 Walmart gift card for our time & told us our # didn’t match their board lol Scammers

  38. Anonymous

    Thanks for the information! I too am a winner of $ 5000. according to my card! I decided to check on line before going out there and walla— I found all of you who are also winners of the $5000. I did try calling them as directed and roto voice took my number and then wanted me to answer some questions. Half way through the questions I was either cut off or hung up on not sure which. I am just curious as to how they get away with it. I checked every angle I could think of and I could find nothing in small print to say that you “might” be the winner! It was “you have won “! Oh Well, Thanks for advice. Easy come, easy go!

  39. Anonymous

    Yup! Kearns uses all kinds of gimmicks to lure in customers! Big TV, trips, cash for test driving. Go there once & revisit 3 months later you won’t recognize anyone! I had a simple oil change once & they cut off parts of my car & said it needs to be fixed. I found those pieces in a near by garbage in plain sight!

  40. Anonymous

    Thanks to Google and all of you, I don’t have to waste my time on my bogus win of $5,000 from Kearns Motor Cars in Johnson Creek, Wi. and Jefferson, WI.

    1. Anonymous

      Since I ‘won’ today, the fact that you also ‘won’ the $5000 from Kearns Motor Cars in Johnson Creek, WI and Jefferson, WI, in this round of advertisements would serve to confirm the idea that it is bogus. If a business has to trick you to get you in the door they are not a place you want to deal with.

    2. Anonymous

      I “won” from Kearns Motor Cars in Johnson Creek, Wi . too! Glad I found this. I hope that Kearns Motor Cars in Johnson Creek, Wi , Money Carlo, and scam come up in a google search for Kearns Motor Cars in Johnson Creek, Wi

      1. Anonymous

        Ugh, I “won” also for Kearns Motor Cars in Johnson Creek, WI. I was looking forward to the $5,000 payout.

  41. Anonymous

    Have this information go viral.

  42. Anonymous

    Okay but what happens when you take the card in? Do they literally tell you that it isn’t a winner even though it shows that it is? Every report I have read doesn’t go into details about why they don’t pay up. I get that it is a tactic to bring people into their lots, but I would assume pissing people off by saying they won and not giving the prize out would cause more bad publicity than they would want.

  43. Anonymous

    Money Carlo is a scam . Just throw that junk mail in the trash . You will not win anything , they just want you to come in to sell you a car.

  44. Anonymous

    Hoffman on Edgewood of Hagerstown is a bunch of scammers.

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