‘Money Carlo’ Match to Win Car Dealership Scam

Don’t get too excited if you receive a “winning” Money Carlo Match to Win voucher in the mail that promotes your local car dealership. The Money Carlo Match to Win game is a marketing scheme utilized by various desperate car dealerships across the United States. The Money Carlo game will claim recipients won a certain amount of cash by peeling game piece tabs and matching objects like oranges, cherries, and 7’s. The Money Carlo game piece will usually arrive in the mail alongside advertisements, promotions, and coupons.

money carlo

The way the Money Carlo “scam” works is that a person will receive the Money Carlo game card and voucher in the mail from a local car dealership. The Money Carlo game card and attached invitation or voucher states that if you match a pair you will win $25,000, $5,000, $2,000, or $100 cash; However, this does not actually mean that you won anything. A simple way to determine if you are potentially being tricked is to know that most/all of the Money Carlo game cards will typically match the numbers 777 – 777. This can sometimes be an alleged $5,000 or $100 cash prize. The Money Carlo game will state that winners must call the car dealership and supply them with a confirmation number, as well as visit the location to compare the confirmation code to the car dealership’s prize board. The game voucher claims that the prize board at your local car dealership will determine if you have won – not the actual game piece that already says that you won.

The game also states that there is a 1:45,000 chance to win but we are unable to find any reports of real Money Carlo winners. We have noticed that car dealerships who utilize this tactic have many bad reviews by frustrated potentially customers who feel duped and lied to.

We spoke with several employees and ex-employees of certain car dealerships online who strongly suggest that this as a scam and deceptive marketing ploy. They described it as a deceptive marketing scheme used to acquire potential customers. The car dealerships that utilize this tactic want you to visit their location and sell you a car. In order to get you to do this you must visit the location with your game piece in hand.

I would not go as far as most people to classify the Money Carlo game as a “full-blown” scam, but I would say that it is a very unethical marketing technique and car dealerships who participate in this marketing scheme should be punished. Telling people that they won a large amount of cash when they did not is dishonest and unethical. It’s a terrible thing to do to people, and these bad car dealerships should be ashamed of themselves. If you receive these types of games in the mail in the future you may want to throw them away before you end up wasting your time visiting a dishonest and greedy car dealership. I also recommend to leave the car dealership a bad review online, on various websites like Yelp and Google, in order to put an end to this type of marketing scheme once and for all.


Image Sources Unknown

Sean Doyle

Sean Doyle is an experienced tech author with experience in cybersecurity, privacy, malware, and more. He has written for numerous online publications.