Overview
Ads-Naver is operated by NAVER and is used for Reviewing registered advertising landing pages for relevance, quality, and ad matching.
Its documented identity is Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko; compatible; Ads-Naver/1.1; +https://naver.me/adsn) Chrome/130.0.0.0 Safari/537.36. The robots.txt token is Ads-Naver.
It does not generally follow robots.txt rules for the documented activity.
Match Ads-Naver and verify the request with NAVER's documented forward-confirmed reverse DNS or current network list.
NAVER states that advertiser-registered landing pages are treated as authorized for this collection, so generic robots.txt rules are not consulted for those URLs.
Identity
- User-Agent Pattern
-
Ads-Naver - Aliases
- Ads-Naver/1.1; NAVER advertising crawler
- HTTP Agent Examples
-
Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko; compatible; Ads-Naver/1.1; +https://naver.me/adsn) Chrome/130.0.0.0 Safari/537.36 - Robots Token
- Ads-Naver
- Identity Type
- Officially documented
- Evidence Method
- Match Ads-Naver and verify the request with NAVER's documented forward-confirmed reverse DNS or current network list.
Classification
- Type
- Advertising
- Kind
- Crawler
- Family
- NAVER
- Purpose
- Landing page analysis
Behavior and handling
- Common Use
- Reviewing registered advertising landing pages for relevance, quality, and ad matching.
- Detection Notes
- NAVER documents Ads-Naver as its advertising landing-page crawler. It may access advertiser-registered URLs even when generic robots.txt rules disallow crawling.
- Respects robots.txt
- No
- Spoofing Risk
- The user-agent is spoofable; use NAVER-controlled DNS or current source-network evidence.
- Risk
- Neutral
- Recommended Handling
- Depends
Rules and controls
- Robots.txt Snippet
-
User-agent: Ads-Naver Disallow: / - Apache Rule
-
RewriteCond %{HTTP_USER_AGENT} Ads\-Naver [NC] RewriteRule .* - [F,L] - Nginx Rule
-
if ($http_user_agent ~* "Ads\-Naver") { return 403; }
Relationships
- Operator
- NAVER Checked 2026-08-06
- Owner / parent organization
- NAVER Corporation Checked 2026-08-06
Relationships without an Evidence link are normalized from the canonical directory record. They should not be interpreted as independent proof of physical presence or request origin.