About this bot
Ads-Naver is a ad landing page crawler associated with NAVER Corporation and used for ad quality and relevance analysis.
The primary identifying User-Agent token is Ads-Naver. Representative HTTP request identity: Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko; compatible; Ads-Naver/1.1; +https://naver.me/adsn) Chrome/W.X.Y.Z Safari/537.36.
Directory status: Active. Identity classification: Verified with High confidence. Identity type: official documented.
robots.txt is not recorded as a reliable access control for this identity.
Risk classification: Neutral. Evaluate request context and site policy before allowing, rate-limiting, or blocking.
How to identify this bot
- User-agent and crawler identifiers
-
Ads-NaverMozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko; compatible; Ads-Naver/1.1; +https://naver.me/adsn) Chrome/W.X.Y.Z Safari/537.36 - Also known as
- Ads-Naver/1.1; NAVER advertising crawler; adsnaver Ads-Naver/1.1
Details
- Kind
- Ad landing page crawler
- Family
- NAVER
- Purpose
- Ad quality and relevance analysis
- Common Use
- collecting registered advertising landing-page content to evaluate quality, relevance, ad matching, and ranking
- Respects robots.txt
- No
Verification
- Identity Type
- Officially documented
- Evidence Method
- Match `Ads-Naver` as the claimed identity signal and corroborate it with stronger request or network signals when authentication matters.
- Detection Notes
- Match the `Ads-Naver` User-Agent identity and consider the recorded alternate tokens.
Website controls
- Robots.txt Snippet
# robots.txt is not a reliable control for this identity. Use server-side controls if restriction is required.- Apache Rule
RewriteCond %{HTTP_USER_AGENT} Ads\-Naver [NC] RewriteRule .* - [F,L]- Nginx Rule
if ($http_user_agent ~* "Ads\-Naver") { return 403; }