Ads-Naver

Safe Block: Depends Verified robots.txt: Unknown

NAVER specialist robot that collects additional information for advertiser pages.

Collects additional advertiser-page information for NAVER ad exposure.

Key facts

Source type: Unknown
Confidence: High
Last checked: 2026-04-03
Verification: Verify the user-agent and confirm the source IP reverse-resolves into .naver.com, then confirm forward DNS matches.
Operator URL: https://searchadvisor.naver.com/guide/seo-basic-firewall
Source URL: https://searchadvisor.naver.com/guide/seo-basic-firewall
Spoofing risk: User-agent strings can be spoofed. Verify with the operator’s published guidance before allow-listing.

Official NAVER Search Advisor documentation names Ads-Naver as a specialist robot.

User-agent: Ads-Naver
Disallow: /

(http.user_agent contains "Ads-Naver")

Advanced server rules

RewriteCond %{HTTP_USER_AGENT} Ads-Naver [NC]
RewriteRule .* - [F,L]

if ($http_user_agent ~* "Ads-Naver") { return 403; }

NAVER documents Ads-Naver as a specialist robot that collects extra information for advertiser pages to help with ad exposure.

Verify the user-agent and confirm the source IP reverse-resolves into .naver.com, then confirm forward DNS matches.
Official NAVER Search Advisor documentation names Ads-Naver as a specialist robot.
Collects additional advertiser-page information for NAVER ad exposure.
User-agent strings can be spoofed. Verify with the operator’s published guidance before allow-listing.