AdsBot-Google-Mobile

Safe Block: Depends Verified robots.txt: No

Google Ads mobile crawler used to check mobile landing-page quality.

Key facts

Operator: Google
Family: Google
Purpose: General Crawl
User-Agent: AdsBot-Google-Mobile
Should you block it?: Depends
Verified: Yes
Respects robots.txt: No
Identity type: Official Documented
Confidence: High
Last verified: 2026-04-01

Bot details

Identity

User-Agent: AdsBot-Google-Mobile
robots.txt token: AdsBot-Google-Mobile
HTTP user-agent: Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/W.X.Y.Z Mobile Safari/537.36 (compatible; AdsBot-Google-Mobile; +http://www.google.com/mobile/adsbot.html)
Aliases: Google Ads mobile crawler

Ownership

Operator: Google
Family: Google
Type: Search
Purpose: General Crawl

Verification and trust

Source type: Official
Confidence: High
Last verified: 2026-04-01
Verification: Verify as a Google crawler using reverse DNS and Google's published special-crawler IP ranges.
IP ranges: https://developers.google.com/static/search/apis/ipranges/special-crawlers.json
Operator URL: https://developers.google.com/crawling/docs/crawlers-fetchers/google-special-case-crawlers
Source URL: https://developers.google.com/crawling/docs/crawlers-fetchers/google-special-case-crawlers

Blocking and detection

Robots

User-agent: AdsBot-Google-Mobile
Disallow: /

Cloudflare

(http.user_agent contains "AdsBot-Google-Mobile")

Advanced server rules

Apache

RewriteEngine On
RewriteCond %{HTTP_USER_AGENT} AdsBot\-Google\-Mobile [NC]
RewriteRule ^ - [F,L]

Nginx

if ($http_user_agent ~* "AdsBot-Google-Mobile") { return 403; }

Notes

AdsBot-Google-Mobile is Google’s mobile Google Ads crawler for ad landing-page quality checks. Google documents that it ignores the global robots.txt wildcard with publisher permission and should be controlled with its own token.

Evidence and source

Verify as a Google crawler using reverse DNS and Google's published special-crawler IP ranges.

https://developers.google.com/crawling/docs/crawlers-fetchers/google-special-case-crawlers