Overview
Amazon AdBot is a search crawler from Amazon used for search indexing, URL discovery, page rendering, result freshness, and search-quality checks.
Its primary user-agent pattern is AmazonAdBot; a representative HTTP user-agent is Mozilla/5.0 (compatible; AmazonAdBot/1.0; +https://adbot.amazon.com).
Amazon AdBot is verified with High confidence. The identity type is Verified Bot, and the evidence basis is official operator documentation.
Amazon AdBot is marked as respecting robots.txt directives for crawler access control.
Amazon AdBot should be reviewed against site policy, source evidence, crawl rate, and requested paths before a permanent allow or block rule is created.
Identity
- User-Agent Pattern
-
AmazonAdBot - Aliases
- AmazonAdBot
- HTTP Agent Examples
-
Mozilla/5.0 (compatible; AmazonAdBot/1.0; +https://adbot.amazon.com) - Robots Token
- AmazonAdBot
- Identity Type
- Verified bot
- Evidence Method
- Verify Amazon AdBot by matching `AmazonAdBot` to Amazon evidence, then checking reverse DNS, source-network ownership, signed request data, or published crawler documentation when available.
Classification
- Type
- Search
- Kind
- Crawler
- Family
- Amazon
- Purpose
- Indexing
Behavior and handling
- Common Use
- Amazon AdBot is used for search indexing, URL discovery, page rendering, result freshness, and search-quality checks.
- Detection Notes
- Amazon AdBot traffic is primarily detected by the `AmazonAdBot` user-agent pattern; a representative HTTP user-agent is `Mozilla/5.0 (compatible; AmazonAdBot/1.0; +https://adbot.amazon.com)`. Compare source IPs, reverse DNS, request paths, and crawl cadence with Amazon infrastructure before trusting the traffic.
- Respects robots.txt
- Yes
- Spoofing Risk
- Amazon AdBot has medium spoofing risk because the user-agent can be copied, even when the bot has strong source or documentation support.
- Risk
- Neutral
- Recommended Handling
- Depends
Rules and controls
- Robots.txt Snippet
-
User-agent: AmazonAdBot Disallow: /
Relationships
- Operator
- Amazon Checked 2026-06-23
Relationships without an Evidence link are normalized from the canonical directory record. They should not be interpreted as independent proof of physical presence or request origin.