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How to manage online interest-based ads (Facebook)

How to turn off interest-based ads on Facebook

How to manage online interest-based ads (Facebook)

Apps and websites you visit from your mobile device may use Facebook’s Audience Network to show you interest-based advertisements. Interest-based advertisements are ads that target you based on your activity off Facebook. These type of advertisements provide web and app developers with a way to monetize their products and can help advertisers augment their marketing campaigns outside Facebook.

Facebook says that to show you better advertisements, they use data that advertisers and other partners provide them with which includes your activity off of Facebook. To counter this, they have provided their users with several ways to turn off the ads they see based on their activity off of Facebook.

Keep in mind that if you turn off interest-based ads you’ll still see ads, but they may not be as relevant to you.

Also, it’s good to know that if you turn off interest-based, the choice will be applied across all your devices and browsers. However, if you opt out of interest-based ads again your choice will only be applied to the device or browser where you made the selection.

Computer

  1. Sign into your Facebook account, open the drop-down menu, and go to Settings.
  2. Click Ads from the menu on the left side.
  3. Go to Ad settings and click Ads based on data from partners.
  4. Click the drop-down menu and select Not allowed.
  5. Next, click Ads based on your activity on Facebook Company Products that you see elsewhere.
  6. Click the drop-down menu and select Not allowed.

Mobile

  1. Open the Facebook app and tap the hamburger icon (3 bar icon or settings icon).
  2. Go to Settings & Privacy and tap Settings.
  3. Tap Ad Preferences in the Ads section.
  4. Tap Ads based on data from partners and tap Continue.
  5. Change the slider to Now allowed.
  6. Next, tap back to Ad Settings and go to Ads based on your activity on Facebook Company Products that you see elsewhere.
  7. Tap No on the bottom of the page.

Did you know that you can also turn off the ability to interact with apps and websites and delete information apps have about you from Facebook?


Sean Doyle

Sean is a tech author and engineer with over 20 years of experience in cybersecurity, privacy, malware, Google Analytics, online marketing, and other topics. He is featured in several publications.

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