Trafers.com

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Learn what trafers.com is, why trafers.com might be spamming you, and how to filter referral traffic in Google Analytics.

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What is Trafers.com?

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Trafers.com is an online service that provides automatic traffic to your site for free. It has been reported that trafers.com might be promoting their services by spamming your Google Analytics data by using a tactic called referrer spam indexing. The site displays possibly fake referral traffic in your Google Analytics data in order to get your attention and provoke you to visit the website.

The service provided by trafers.com has not been reviewed but it is not recommended. Fake traffic to your website from a questionable source will not benefit you in any way.

Website owners and other people who monitor Google Analytics data will notice real-time and historical referral traffic coming from trafers.com mixed in with real analytical data. Most of the time the spam will make it appear as if someone was referred to your website multiple times in order to position the referral traffic data at the top of the accumulated list in your reports.

When a website owner or someone monitoring the data sees the large amount of referral traffic from trafers.com they might be suspicious as to why someone is visiting their website from a  page on the trafers.com website. The website uses this technique to dupe people into searching for the website on a search engine such as Google and visiting the website by typing it into the address bar in order to obtain potential customers.

Although this sort of traffic might sound innocent, referrer spam can actually ruin your website’s analytical data and make it difficult to understand your website’s exact traffic metrics. The traffic acquired from fake referrals can affect most of the data in your GA reports. For example, the fake referrals will appear to land on a single web page on your website and leave from the same website and this will create a 100% bounce rate. If your website is targeted by referrer spammers you may not be able to identify your website’s actual bounce rate unless you filter the traffic out.

Campaign Source Filter

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A campaign source filter can be used to block all trafers.com referral traffic in Google Analytics.

1. Open your Google Analytics account and go to the Admin tab > Click Filters on the right side in the VIEW section.

2. Click the + ADD FILTER button to create a new exclude filter.

3. Add trafers.com or something you can easily remember as the Filter Name.

4. Select the Custom Filter Type.

5. In Filter Field, find and select Campaign Source in the list. In the Filter Pattern text box, add trafers.com and click the blue Save button on the bottom of the web page. To add multiple URLs to the same filter you can make a Filter Pattern similar to this with a | between each URL: Example.com | Example\.com | trafers.com

Campaign Referral Path Filter

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A campaign referral path filter can be used to block single web pages.

1. Open your Google Analytics account and go to the Admin tab > Click Filters on the right side in the VIEW section.

2. Click the + ADD FILTER button to create a new exclude filter.

3. Add trafers.com or something you can easily remember as the Filter Name.

4. Select the Custom Filter Type.

5. In Filter Field, find and select Campaign Referral Path in the list. In the Filter Pattern text box, add a permalink from the referred URL and click the blue Save button on the bottom of the web page

Language Settings Filter

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Some spam may appear in your language settings as keywords, phrases, and searched terms. A language settings filter can be used to block language spam in Google Analytics.

1. Log in to your Google Analytics account and go to the Admin tab

2. In the “View” column select Filters and then click + Add Filter

3. Add a Filter Name: Language Spam (or something you can easily remember)

4. Go to: Filter Type > Custom > Exclude

5. Select Filter Field: Language settings

6. Add a Filter Pattern: \s[^s]*\s|.{15,}|\.|,

7. Click on the blue text that says Verify this filter to see a preview table of how this filter will work in your account. You should only see language spam on the left side of the table: filter-verification-language-spam

8. After you verify the filter click the Save button on the bottom of the page