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Stop black-friday.ga referral spam in Google Analytics

Black-friday.ga is one of the latest referrer spam URLs that started being used a day before Thanksgiving. The spam URL targets your Google Analytics data with fake referral traffic that never actually lands on your website. Black-friday.ga referral traffic is designed to fill up your Google Analytics data with suspicious referrals in order to get you and other victims to visit the website. The spam URL currently forwards to notorious referrer spammer and questionable online shop aliexpress.

black-friday referral

Black-friday.ga engages in the referrer spamming tactic in order to promote the website it forwards to. The way this specific referrer spam works is that you will notice and increase in black-friday.ga referral traffic mixed into your Google Analytics data which may provoke you to visit the website and possibly shop in their online store. It should be noted that referrer spam is a blackhat SEO tactic and websites that engage in this tactic are always desperate and usually untrustworthy. The spammers disregard your website in order to promote their content. We do not recommend the services provided by black-friday.ga and their affiliates.

Black-friday.ga referrer spam is a problem for many webmasters and website owners. Black-friday.ga referral traffic can ruin your website’s analytical data with phantom traffic that never actually lands on your website, but instead targets your Google Analytics ID. For example, the URL usually makes it look like it landed on a single webpage on your website and left from the same webpage which can mess up your bounce rate. This is not the only Google Analytics data that black-friday.ga referral spam can ruin. It can essentially junk-up everything reported in the Audience, Acquisition, and Behavior sections with useless data.

Luckily, we have created a guide to block and stop black-friday.ga referral spam in Google Analytics by creating an exclude filter that targets the Campaign Source. This will stop black-friday.ga referrals from ruining your data measured by Google Analytics.

Quick Links

What is Black-friday.ga?

Black-friday.ga is a referrer spam URL that forwards to an online shop called aliexpress. Aliexpress owns the spam URL and uses it to attract potential customers. The online business is notorious for utilizing the referrer spam tactic.

black-friday.ga referral

The downside to unwanted www.black-friday.ga referral traffic for website owners is that it can mess up the appropriate Google Analytics data and other website metrics provided by third-party services. In some cases it can also use up your website’s bandwidth by creating repeated site requests. However, this is not the case with this URL since it primarily generates ghost hits that do not actually land on your website.

Spammers target the referral traffic of your website for several reasons:

  • Referrer spammers want to promote a website and want you to visit the webpage or search for it online through Google search engine results pages.
  • Referrer spammers want to boost their rank on Google search engine results pages by creating backlinks. They do this by logging requests into your website’s access log, which is then crawled by Google’s indexing bots and seen as a backlink to the spam site.

Black-friday.ga referrer spam is not entirely dangerous to your website. It will most likely not cause any trouble with how your website is accessed by your visitors or ranked by Google. However, in some cases referrer spam may use up your website’s bandwidth and CPU by creating multiple site requests to your website. In other cases, the spam URL is served to your analytical data by traffic bots which create ghost hits and never actually land on your website, which happens to be the case with this URL. They often target your GA ID number.

Stop Black-friday.ga with an exclude filter in Google Analytics

This guide shows you how to stop black-friday.ga referral spam in Google Analytics by creating an exclude filter to block black-friday.ga referrers.

1. Open your Google Analytics account and go to the Admin tab and click All Filters.

how to block referrer spam

2. Click the ADD FILTER button to create a new exclude filter.

block referrer spam

3. Add Black-friday.ga or the URL or something you can remember as the Filter Name.

4. Select the Custom Filter Type.

block referrer spam google analytics

5. In Filter Field, find and select Campaign Source in the list. In the Filter Pattern text box, add black-friday.ga and click the blue Save button on the bottom of the webpage. To add multiple address you can make a Filter Pattern like this: example.com | example.com | black-friday.ga

Sean Moran

Sean Moran is a distinguished tech author and entrepreneur with over 20 years of extensive experience in cybersecurity, privacy, malware, Google Analytics, online marketing, and various other tech domains. His expertise and contributions to the industry have been recognized in numerous esteemed publications. Sean is widely acclaimed for his sharp intellect and innovative insights, solidifying his reputation as a leading figure in the tech community. His work not only advances the field but also helps businesses and individuals navigate the complexities of the digital world.

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