How to block referrer spam in Google Analytics

What is is a questionable website similar to that provides various Search Engine Optimization services and promotes itself by spamming your Google Analytics data with fake referral traffic. The reason why spams your Google Analytics account with fake traffic is to obtain your attention and persuade you to visit As a website owner or webmaster, you are the target demographic for referrer spam

At this time, uses multiple domain names that forward or redirect visitors to a webpage on the domain such as[REMOVED].

The act of spamming your Google Analytics data with fake referral traffic is called referrer spam indexing. With the use of this tactic, targets your site’s Google Analytics data with fake referral traffic and other data to gain your curiosity. In reality, no one was actually referred to your website from

The problem with referrer spam is that it can negatively affect your Google Analytics data. For example, referral traffic creates a 100% bounce rate and this can have an effect on your website’s authentic bounce rate.

It’s up to you if you want to avoid; However, always we suggest that you do as these types of businesses are usually unethical and have the potential to scam you or use your personal information without your consent or knowledge. Always use caution when paying for online services or providing your information.

Is harmful? is not a malicious website and their service may be decent; However, the website is consciously trying to mess with your website’s data in order to get your attention. Can you really trust a website that does this?

Referrer spam is typically thought of as a nuisance more than harmful but as previously mentioned, referrer spam modifies your Google Analytics data by manufacturing incorrect information and many people find this to be harmful.

How to block referrer spam

Create a campaign source filter to block all referral traffic from in Google Analytics. Follow these instructions to create a campaign source filter:

  1. Open your Google Analytics account and go to Admin > Filters.
  2. Click the + ADD FILTER button.
  3. Create a Filter Name such as “” or “Referrer Spam.”
  4. Select the Custom Filter Type.
  5. In Filter Field, find and select Campaign Source.
  6. In the Filter Pattern text box, add and click the blue Save button on the bottom of the web page.

To add multiple domain names to the same filter you make a Filter Pattern similar to “ | | Example\.com” with a | between each URL

John Boyle

John is a tech author and engineer with over 20 years of experience in cybersecurity, privacy, malware, Google Analytics, online marketing, and other topics. Sean's content has been featured in numerous publications.

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