keyword spam in Google Analytics is one of the latest keyword spam phrases that essentially spams your Google Analytics account with fraudulent data. is actually a webpage on the referrer spam domain that promotes various products and websites. Unlike common referrer spam that spams your Google Analytics data with referral or direct traffic from a webpage, this type of spam hits your keyword data with the long URL. keyword

The webpage can actually crash your web browser so it is recommended to avoid visiting in your browser. google analytics

The “” keyword targets your website’s analytical data and makes it appear like someone who searched for “” has visited your website. However, no onehas actually visited your website. This is a keyword spam term used to target your analytical data and Google Analytics ID the same way referrer spam does. Keyword spam uses traffic bots and other blackhat SEO tactics to fill your data with nonsense similar to how Google bombing works.

Why is “” showing up in my Google Analytics?

“” keyword spam is a very shameful tactic used to promote online content. Keyword spammers use this tactic for several reasons:

  • Keyword spammers want to promote a specific webpage, program, or browser add-on and want webmasters to visit the webpage or search for it online and visit it through Google results pages.
  • Keyword spammers want to boost their rank in Google Search and acquire backlinks by generating dubious keywords associated with a hostname webpage.

Keyword spam itself is not entirely dangerous to your website. It will most likely not cause any trouble with how your website is accessed by your visitors or ranked by Google. However, in some cases keyword spam may use up your website’s bandwidth and CPU by creating multiple site requests to your website. In other cases, keyword spam is generated by traffic bots which create ghosts hits and never actually land on your website.

The biggest issue with keyword spam is that it can mess up your Google Analytics data. Keyword spam can ruin your website’s bounce rate. Search term traffic from dubious keyword spam hostname URLs ‘mostly’ land on a single page on your website. They also leave from the single page which may create an artificial 100% bounce rate. Keyword spam can also ruin other Google Analytics data including your Acquisition and Behavior data. Since keyword spam only shows up in your Google Analytics metrics you can create a filter to block keyword spam using your GA account.

Keyword spam will not essentially hurt your search terms or the way your website appears in Google. Google is aware of this tactic and is great at protecting websites against “keyword spam bombs.” For example, not too long ago a malware author tried to Google bomb with the term “Viagra.” However, nothing on our website references Viagra and if you search for “Viagra” in Google you will not find listed in search result pages.

How to block “” keyword spam

At the moment, the only way to stop keyword spam is to make an exclude filter in your Google Analytics account. Also see: how to block referral traffic.

1. Go to the Admin tab.

2. Select All Filters in the Account section and click + ADD FILTER.

3. For the filter name enter “” or something you can remember to relate to this spam.

block keyword spam

4. In Filter Type choose Custom Filter > Exclude Filter > Field: Campaign Term > Filter Pattern: Enter “” and click Save at the bottom of the page.

Sean Doyle

Sean Doyle is an experienced tech author with experience in cybersecurity, privacy, malware, and more. He has written for numerous online publications.