How to block spam

renata-norman-h0t-g1rls-here-id.[ID NUMBER] spam is a new referrer spam URL path that you may see mixed in with your Google Analytics data. The reason why you may see renata-norman-h0t-g1rls-here-id.[NUMBER] referral traffic in your Google Analytics data is to get your attention and persuade you to visit or search the path in your browser.

renata-norman-h0t-g1rls-here-id referral spam

The ID number that is shown in the pathway for is unique per each Google Analytics account it targets. Here’s are 2 examples of what the exact link may look like:

  • /

Unlike other referrer spam domain names and URL paths, does not currently promote anything. If you visit you will be shown a page that says “Bad Request. Your browser sent a request that this server could not understand” However, the webpage does contain several tracking cookies that will be placed on your machine if you visit it.

Is referrer spam harmful?

Referrer spam may seem harmless or somewhat of a nuisance but it can actually ruin your Google Analytics data by manufacturing incorrect information. For example, fake visitors from appear to visit only one page on your site and leave your site from the same page. This creates a 100% bounce rate and measures to 1 page per session. Visitors also average 00:00:00 length of a session, among other changes to various site metrics.

Also, keep in mind that no one was actually referred to your website from No one used your bandwidth or took a step onto your site’s server, so referral traffic is just filling your reports with false information.

Create a filter to block

Here’s how to create a campaign source filter to block all referral traffic in Google Analytics.

  1. Open your Google Analytics account and go to Admin > Filters (on the right side in the VIEW section).
  2. Click the + ADD FILTER button.
  3. Create a Filter Name such as “ filter.”
  4. Select the Custom Filter Type.
  5. In Filter Field, find and select Campaign Source.
  6. In the Filter Pattern text box, add and click the blue Save button on the bottom of the web page.

To add multiple domain names to the same filter you can make a Filter Pattern similar to this with a | between each URL: | Example\.com |

Sean Doyle

Sean Doyle is a tech author and engineer with over 20 years of experience in cybersecurity, privacy, malware, Google Analytics, online marketing, and other topics. Sean's content has been featured in numerous publications.

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