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How to block news.grets.store referrer spam in Google Analytics

News.grets.store Referral Spam in Google Analytics

Referral spam presents a formidable challenge for website owners who depend on Google Analytics to gauge the performance of their websites with precision. This insidious tactic not only distorts crucial data but also manipulates traffic statistics, creating a misleading picture of website activity and potentially leading to adverse outcomes. Therefore, it’s crucial to confront and mitigate such spamming practices, particularly those emanating from domains like news.grets.store, to uphold the integrity of your analytics data and make informed decisions that drive business success.

One prevalent form of referrer spam is ghost spam, which injects fake traffic directly into Google Analytics without genuine user interactions. Domains like news.grets.store often serve as conduits for this fraudulent traffic.

What is “news.grets.store” and Why Is It a Problem?

Referral spam originating from news.grets.store not only distorts analytics data but also poses significant security risks to website owners and visitors alike. This domain redirects users to various websites, ranging from innocuous survey sites to potentially malicious platforms soliciting permissions for notifications and displaying intrusive advertisements.


These tactics employed by news.grets.store can severely compromise the accuracy of analytics data, leading to misinformed business decisions and wasted resources. Moreover, engaging with suspicious links from news.grets.store may inadvertently expose users to phishing attempts, malware, and other cyber threats, undermining both trust and security. As illustrated in the image above, visiting the domain may result in redirection to various websites, including some prompting users to verify their identity as humans by allowing notifications. This action grants the website permission to display advertisements directly to users through desktop notifications, potentially disrupting their browsing experience and exposing them to further risks.

How to Block “news.grets.store” and Other Suspicious Domains in Google Analytics

Protecting your website from referral spam originating from news.grets.store requires proactive measures within Google Analytics:

Step 1: Create a New Filter

  • Access your Google Analytics account and navigate to the Admin section. Under the View column, click on “Filters” and then “Add Filter.”

Step 2: Define the Filter

  • Opt for the “Custom” filter type and select “Exclude” as the action. Choose “Campaign Source” from the “Filter Field” drop-down menu. Enter “news.grets.store” in the “Filter Pattern” field, and verify the filter setup.

Step 3: Apply the Filter

  • Name your filter descriptively (e.g., “Referral Spam Filter”) and select the views to which you want to apply it. Save the filter to enforce the exclusion of traffic from news.grets.store.

While this filter effectively blocks news.grets.store and similar domains, vigilance remains crucial. Stay attentive to your analytics data, adjusting filters as necessary to combat evolving spamming tactics and preserve the accuracy and integrity of your website analytics.

Jared Harrison

Jared Harrison is an accomplished tech author and entrepreneur, bringing forth over 20 years of extensive expertise in cybersecurity, privacy, malware, Google Analytics, online marketing, and various other tech domains. He has made significant contributions to the industry and has been featured in multiple esteemed publications. Jared is widely recognized for his keen intellect and innovative insights, earning him a reputation as a respected figure in the tech community.

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