How to block referrer spam in Google Analytics

What is is a website owned by Samet AKIN from Turkey (according to public WHOIS records) that contains various SEO packages that you can buy and free online tools including a site analysis checker and keyword rank finder.


There are concerns about because the website utilizes a blackhat marketing tactic called referrer spam indexing to advertise its services and tools. With the use of this tactic, targets your site’s Google Analytics data with fake referral traffic that may raise your curiosity and persuade you to visit the URL or search the web for information about the website. No one was actually referred to your website from referral

The downside to referrer spam is that there may be negative implications on your website’s Google Analytics data. For example, referral traffic usually creates a 100% bounce rate and this can modify your site’s authentic bounce rate without your knowledge.

It’s up to you if you want to avoid; However, always use caution if you plan to pay for services from websites that utilize unethical marketing practices. To add to this, contacting websites like this may result in numerous unwanted email messages.

Is harmful? referrer spam may like more of a nuisance than it is harmful but as previously mentioned, it can modify your Google Analytics data by manufacturing incorrect information and many people find this to be harmful.

There are many ways that can be harmful. For example, fake visitors from visit only 1 page on your site and leave your site from the same page. While this creates a bounce rate of 100%, it also measures to 1 page per session and visitors will average a length of a session equal to 00:00:00, among other changes to various site data.

How to block Fixerkit .com referrer spam

Create a campaign source filter to block all referral traffic from in Google Analytics. Follow these instructions to create a campaign source filter:

  1. Open your Google Analytics account and go to Admin > Filters.
  2. Click the + ADD FILTER button.
  3. Create a Filter Name such as “” or “Referrer Spam.”
  4. Select the Custom Filter Type.
  5. In Filter Field, find and select Campaign Source.
  6. In the Filter Pattern text box, add and click the blue Save button on the bottom of the web page.

To add multiple domain names to the same filter you make a Filter Pattern similar to “ | | Example\.com” with a | between each URL

John Boyle

John is a tech author and engineer with over 20 years of experience in cybersecurity, privacy, malware, Google Analytics, online marketing, and other topics. Sean's content has been featured in numerous publications.

3 Responses

  1. Bari H says:

    A very insightful article that has thought me so much! Spam has always been a thorn for me.

  2. Bari H says:

    Another insightful article that has thought me so much!

  3. aycup says:

    its annoying and messing up Analytics data/reports.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.