Overview
Embedly is a link preview bot used for link unfurling, rich-card generation, social previews, messaging previews, and page metadata fetching.
Its primary user-agent pattern is Embedly; related patterns include Embedly/0.2; Embedly link preview bot.
Embedly is Unverified at the identity-evidence level. The listed identity remains useful for detection, but this record does not currently contain authoritative evidence sufficient to authenticate the identity claim.
Robots.txt behavior is not currently confirmed.
Embedly should be reviewed against site policy, source evidence, crawl rate, and requested paths before a permanent allow or block rule is created.
Identity
- User-Agent
Embedly- Aliases
- Embedly/0.2; Embedly link preview bot
- HTTP Agent Examples
Embedly- Robots.txt Token
Embedly- Identity Type
- Observed
- Evidence Method
- Treat `Embedly` as an identity signal only. Confirm it with current operator documentation, cryptographic verification, forward-confirmed reverse DNS, source-network ownership, or other authoritative evidence before trusting the claimed identity.
Classification
- Type
- Preview
- Kind
- Preview
- Family
- Embedly
- Purpose
- link-preview
Behavior and handling
- Common Use
- Embedly is used for link unfurling, rich-card generation, social previews, messaging previews, and page metadata fetching.
- Detection Notes
- Embedly traffic is primarily detected by the `Embedly` user-agent pattern; related patterns include `Embedly/0.2; Embedly link preview bot`. Compare source IPs, reverse DNS, request paths, and crawl cadence before trusting the traffic.
- Respects robots.txt
- Unknown
- Spoofing Risk
- Embedly has medium spoofing risk because the user-agent can be copied, even when the bot has strong source or documentation support.
- Risk
- Neutral
- Recommended Handling
- Depends
Rules and controls
- Robots.txt Snippet
# robots.txt behavior is unconfirmed. Do not rely on this rule without verification.