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Block heavengifts.com referrer spam in Google Analytics

Heavengifts.com is an online smoke shop that engages in the referrer spam tactic in order to boost their website’s search results and essentially generate potential customers. Heavengifts.com utilizes multiple referrer spam URLs that forward to the website such as cyber-monday.ga. Webmasters and website owners made victim of heavengifts.com referrer spam will notice an increase in heavengifts.com referral traffic. Referral traffic from various spam URLs may be present in Google Analytics reports.


Heavengifts.com referrer spam can ruin Google Analytics reports by manufacturing useless and misleading data. For example, heavengifts.com referrer spam will typically land on a single webpage and leave from the same webpage which will have an 100% bounce rate. Referrer spam in general can essentially wreck most analytical reports including Audience, Behavior, and Acquisition reports with destructive data.

heavengifts.com referrer spam

If you notice unwanted heavengifts.com referral traffic and referral traffic from URLs that forward to it in Google Analytics don’t be alarmed. It may be a nuisance but it can be blocked by creating an exclude filter. Creating an exclude filter to block referrer spam is very simple and is explained in the guide below.

There are several types of referrer spam traffic from ghost traffic that never lands on your website but instead aims at your G.A. I.D. number and G.A. tracking number to bots and crawlers that will land on your website, chew up bandwidth, and create backlinks off of your website’s access logs. Bots can be blocked by using your .htaccess file and by enabling the exclude all hits from known bots and spiders feature in Google Analytics. The easiest way to block ghost traffic is to create an exclude filter in Google Analytics that focuses on the Campaign Source. This is also what Google Analytics suggests that you do.

Block heavengifts.com with an exclude filter in Google Analytics

This guide shows you how to block heavengifts.com referrer spam in Google Analytics by creating an exclude filter that targets heavengifts.com referral traffic. You should also consider enabling the exclude all hits from known bots and spiders feature in Google Analytics to block traffic from known bad bots and crawlers.

1. Open your Google Analytics account and go to the Admin tab and click All Filters.

2. Click the ADD FILTER button to create a new exclude filter.

3. Add heavengifts.com or something you can remember as the Filter Name.

4. Select the Custom Filter Type.

5. In Filter Field, find and select Campaign Source in the list. In the Filter Pattern text box, add heavengifts.com and click the blue Save button on the bottom of the webpage. To add multiple address you can make a Filter Pattern like this: example.com | cyber-monday.ga | heavengifts.com | black-friday.ga

Lead Editor

Jared Harrison is an accomplished tech author and entrepreneur, bringing forth over 20 years of extensive expertise in cybersecurity, privacy, malware, Google Analytics, online marketing, and various other tech domains. He has made significant contributions to the industry and has been featured in multiple esteemed publications. Jared is widely recognized for his keen intellect and innovative insights, earning him a reputation as a respected figure in the tech community.

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