“VerifyAndGo” Car Dealership Scam
Beware of the VerifyAndGo scam
Don’t get excited if you receive a VerifyAndGo voucher in the mail promoting a local car dealership that claims you won cash. The VerifyAndGo voucher is part of a deceptive marketing scheme utilized by desperate car dealerships that has been around for a few years. The VerifyAndGo voucher will claim recipients won a certain amount of cash or another prize by either peeling game piece tabs and matching objects like oranges, cherries, and 7’s or by revealing a codekase number that matches the winning number. The VerifyAndGo voucher will usually arrive in the mail alongside advertisements, promotions, and coupons.
The way the VerifyAndGo scam works is that a person will receive the VerifyAndGo voucher in the mail promoting a local car dealership. The VerifyAndGo voucher states that you won a prize and must verify your prize status at VerifyAndGo.com or by calling a phone number (such as 1-888-612-5865); However, you did not actually win anything.
If you visit VerifyAndGo.com and input your zip code and pin number the website will say “Invalid code or this offer has expired, please try again. If the offer has expired, please contact the dealer directly.” It is simply a marketing scheme to persuade targets to call or visit the car dealership who sent the item in the mail.
While researching a similar marketing plot we spoke to several employees and ex-employees of certain car dealerships who strongly suggest that these marketing tactics are scams and baiscally a deceptive marketing ploy. They described it as a deceptive marketing scheme used to acquire potential customers. The car dealerships that utilize these tactics want you to visit their location and sell you a car. In order to get you to do this you must visit the location with your game piece in hand.
I would not go as far as most people to classify VerifyAndGo as a “full-blown” scam, but I would say that it is a very unethical marketing technique and car dealerships who participate in this marketing scheme should be punished. Telling people that they won a large amount of cash when they did not is dishonest and unethical. It’s a terrible thing to do to people, and these bad car dealerships should be ashamed of themselves for utilizing this promotional method.
If you receive these types of games in the mail in the future you may want to throw them away before you end up wasting your time visiting a dishonest and greedy car dealership. I also recommend to leave the car dealership a bad review online, on various websites like Yelp and Google, in order to put an end to this type of marketing scheme once and for all.