How to block referral spam in Google Analytics

How to block referral spam in Google Analytics is a referrer spam URL that targets your website’s Google Analytics data with deceptive referral traffic. referral traffic is a specific type of synthetic web traffic known as ghost traffic. Referral traffic from this website doesn’t actually land on your website. It targets your Google Analytics ID at random and appears in your Google Analytics data as a referrer. Referrer spam from this URL can cause a lot of problems with your website’s appropriate analytical data. If you value your website’s appropriate analytical data you will want to block referral spam using the guide on this page. referral referrer spam and referrer spam in general from other well known spam URLs such as is becoming a very big issue and hot topic of discussion for many bloggers, webmasters, website owners, and realistically anyone who values their website’s appropriate Google Analytics data. Unwanted referrals can ruin information provided by Google Analytics about your website. For example, the spam URL usually ‘appears’ to land on a single webpage on your website and leave from the same webpage. This can interfere with the results of your appropriate bounce rate since this will create a 100% bounce rate. This is not the only Google Analytics data that referral spam can ruin. It can essentially mix useless data into everything measured in Audience, Acquisition, Conversions, and Behavior reports.

Quick Links

What is is a referrer spam URL that targets your website’s Google Analytics data with deceptive referral traffic. The landing page is The referrer in Google Analytics may make it look like a visitor was referred to your website from The referral path may look something like this This webpage contains a plain white background and green button in the middle of the webpage that says UptimeBot; However, the button does not contain a hyperlink and there are no actual features to the button or the webpage.

what is uptimebot

Referrer spammers in general target the referral traffic of your website for several reasons:

  • Referrer spammers want to promote a website and want you to visit the webpage or search for it online through Google search engine results pages.
  • Referrer spammers want to boost their rank on Google search engine results pages by creating backlinks. They do this by logging requests into your website’s access log, which is then crawled by Google’s indexing bots and seen as a backlink to the spam site. referrer spam is not entirely dangerous to your website. It will most likely not cause any trouble with how your website is accessed by your visitors or ranked by Google. However, in some cases referrer spam may use up your website’s bandwidth and CPU by creating multiple site requests to your website. In other cases, the spam URL is served to your analytical data by traffic bots which create ghost hits and never actually land on your website, which happens to be the case with this URL. They often target your GA ID number.

How to block

This guide shows you how to block referral spam in Google Analytics by creating an exclude filter that stops referrers at the campaign source.

1. Open your Google Analytics account and go to the Admin tab and click All Filters.

add filter

2. Click the ADD FILTER button to create a new exclude filter.

block referrer spam

3. Add or something you can easily remember as the Filter Name.

4. Select the Custom Filter Type.

block referrer spam google analytics

5. In Filter Field, find and select Campaign Source in the list. In the Filter Pattern text box, add and click the blue Save button on the bottom of the webpage. To add multiple address you can make a Filter Pattern like this: |

Also See: How to exclude all hits from known bots and spiders in Google Analytics (Bot Filtering)