Block referral spam in Google Analytics

Block referral spam in Google Analytics is one of the latest referrer spam URLs that essentially spams your Google Analytics data with fraudulent referral traffic. referrals are designed to mix data into your Google Analytics account in order to provoke you to visit the website. It will appear as if someone was referred to your website from; However, this is not actually the case. referral traffic is a type of web traffic known as ghost traffic that doesn’t land on your website. This traffic targets your Google Analytics account and spams your account with deceptive data that can affect your real data. referral is similar to many other referrer spam URLs like and many others. These websites contain content on them promoting a “new lucrative opportunity to monetize your website.” In reality they just want to collect your personal information and get you to sign up for; another referrer spam URL and notorious spammer.

If you provide your information to you will receive various deceptive and misleading emails from a fake email account and business that uses a fake address. They usually claim that their address is a Starbucks coffee shop in Florida. I would not recommend handing your personal information over to an entity that is dishonest and utilizes unethical spam techniques to gain your attention. referrer spam and referrer spam from other URLs such as is a very big problem and hot topic of discussion for many webmasters, website owners, and anyone who values their website’s appropriate data. Unwanted referral traffic can ruin your website’s analytical data. For example, the spam URL usually appears to land on a single webpage on your website and leave from the same webpage which interfere with your appropriate bounce rate. This is not the only Google Analytics data that referral spam can ruin. It can essentially mix useless data into everything provided in Audience, Acquisition, and Behavior reports.

Fortunately, we have created a guide to block referral spam in Google Analytics by creating an exclude filter that targets the Campaign Source. This will stop referral spam from interfering with your data measured by Google Analytics.

Quick Links

What is is a referrer spam URL that targets your Google Analytics data with deceptive referral traffic. The website promotes a service which it claims is a “new lucrative opportunity to monetize your website” and will ask visitors for their name and email address. The content on the webpage is used to promote; an advertising platform notorious for spam.

what is

If you sign up for this marketing ploy you will receive numerous emails. One of them will be from a representative from named Jeff Bridges, which is a red flag because that is also the name of a very famous actor. will also claim to be located at 416 Lincoln Rd Mall,
Miami Beach, FL, 33139, in the emails. This is actually the address of a Starbucks coffee shop in Miami Beach. scam

The downside to unwanted referral traffic for website owners is that it can mess up the appropriate Google Analytics data.

Spammers target the referral traffic of your website for several reasons:

  • Referrer spammers want to promote a website and want you to visit the webpage or search for it online through Google search engine results pages.
  • Referrer spammers want to boost their rank on Google search engine results pages by creating backlinks. They do this by logging requests into your website’s access log, which is then crawled by Google’s indexing bots and seen as a backlink to the spam site. referrer spam is not entirely dangerous to your website. It will most likely not cause any trouble with how your website is accessed by your visitors or ranked by Google. However, in some cases referrer spam may use up your website’s bandwidth and CPU by creating multiple site requests to your website. In other cases, the spam URL is served to your analytical data by traffic bots which create ghost hits and never actually land on your website, which happens to be the case with this URL. They often target your GA ID number.

How to block referral spam in Google Analytics

This guide shows you how to block referral spam in Google Analytics by creating an exclude filter to stop referral traffic at the source.

1. Open your Google Analytics account and go to the Admin tab and click All Filters.

how to block referrer spam

2. Click the ADD FILTER button to create a new exclude filter.

block referrer spam

3. Add or something you can easily remember as the Filter Name.

4. Select the Custom Filter Type.

block referrer spam google analytics

5. In Filter Field, find and select Campaign Source in the list. In the Filter Pattern text box, add and click the blue Save button on the bottom of the webpage. To add multiple address you can make a Filter Pattern like this: | | |

Also See: How to exclude all hits from known bots and spiders in Google Analytics (Bot Filtering)

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