Watch me jam solo, then use the special interactive player to record your own remix. Go ahead, show me what you got!
[Dropcaps]Old Spice is adding interactivity to its viral video repertoire with its latest spot for its new scent, “Danger Zone.”
In the “Muscle Music” ad, Old Spice Guy Terry Crews composes music by doing nothing but flexing his muscles. Each muscle is hooked up to a different musical instrument, which is activated when the muscle flexes.
The coolest part is after the ad ends. A recordable player pops up and users can create their own sounds by pressing different keys on the keyboard. The keys control various sounds from Terry and different beats. Trust us, you’ll get sucked into this one, quickly. Users can record their creations, upload them to Vimeo and then share them across the web.
“Muscle Music” is a collaboration between Old Spice, Wieden+Kennedy, director Tom Kuntz of MJZ, Mackenzie Cutler, The Mill and Vimeo.[/Dropcaps]