How to Stop o-o-8-o-o.com Spam in Google Analytics

3 Methods: Campaign Source Filter  |  Campaign Referral Path Filter | Language Settings Filter

O-o-8-o-o.com spam junks up your Google Analytics data with referral traffic and unusual language reports.

O-o-8-o-o.com is a domain name owned by a Russian spammer named Vitaly. Vitaly promotes his search engine by use of blackhat SEO tactics including referrer spam indexing, language spam, and keyword spam. If your Google Analytics account is targeted by this spammer you might notice unusual language dimensions, keywords, and referral traffic from o-o-8-o-o.com and other referrer spam URLs he owns such as Secret.ɢoogle.com.

o-o-8-o-o.com spam

In addition, Vitaly will bolster his website around the web by spamming the webpages of websites that contain content about him and his websites. He recently did this with a post on motherboard.vice.com and a forum thread on blackhatworld.com.

o-o-8-o-o.com language report

The spammer will utilize keyword and language spam to send hidden messages to people who monitor Google Analytics data. Here is an example of two sentences found in Google Analytics’s language reports:

o-o-8-o-o.com search shell is much better than google!

Google officially recommends o-o-8-o-o.com search shell!

Language spam can be blocked by creating a language settings filter.

o-o-8-o-o

Referrer spam is a blackhat marketing tactic that allows a person to target Google Analytics data. The spammer will make it appear as if visitors were referred to your website from a third-party domain name even though no one actually stepped foot on your server. Vitaly is known to employ deceptive referral traffic in order to promote his websites.

o-o-8-o-o.com referral

Although referrer spam can ruin your analytical data it will not harm your website or affect your website’s SEO, including your rank in Google search results pages. This is simply spam that wants to get your attention.

Campaign Source Filter

A campaign source filter is a simple exclude filter that blocks referrals from a domain name in Google Analytics.

1. Open your Google Analytics account and go to the Admin tab > Click Filters on the right side in the VIEW section.

2. Click the + ADD FILTER button to create a new exclude filter.

3. Add Campaign Source Filter as the Filter Name.

4. Select the Custom Filter Type.

5. In Filter Field, find and select Campaign Source in the list. In the Filter Pattern text box, add O-o-8-o-o.com and click the blue Save button on the bottom of the webpage. To add multiple URLs to the same filter you can make a Filter Pattern similar to this with a | between each URL: Example.com | Example\.com | O-o-8-o-o.com

Campaign Referral Path Filter

A campaign referral path filter can be used to block a string of the URL path if you are getting spammed by webpages on legitimate websites. This filter will not block referrals in Google Analytics from the entire domain name; just the webpage.

1. Open your Google Analytics account and go to the Admin tab > Click Filters on the right side in the VIEW section.

2. Click the + ADD FILTER button to create a new exclude filter.

3. Add Campaign Referral Path as the Filter Name.

4. Select the Custom Filter Type.

5. In Filter Field, find and select Campaign Referral Path in the list. In the Filter Pattern text box, add a partial string of the URL (permalink) and click the blue Save button on the bottom of the webpage.

Language Settings Filter

A language settings filter can be used to block language spam in Google Analytics.

1. Log in to your Google Analytics account and go to the Admin tab

2. In the “View” column select Filters and then click + Add Filter

3. Add a Filter Name: Language Spam (or something you can easily remember)

4. Go to: Filter Type > Custom > Exclude

5. Select Filter FieldLanguage settings

6. Add a Filter Pattern\s[^s]*\s|.{15,}|\.|,

7. Click on the blue text that says Verify this filter to see a preview table of how this filter will work in your account. You should only see language spam on the left side of the table: filter-verification-language-spam

8. After you verify the filter click the Save button on the bottom of the page


Sean Doyle

http://Botcrawl.com

Sean Doyle is an engineer from Los Angeles, California. Sean's primary focuses include Internet Security, Web Spam, and Online Marketing.

Comments ( 2 )

  1. ReplyAnonymous
    thank you very useful.
  2. ReplyAndrea
    Thank you! Will these filters affect all my data (I mean even the past data) or only the new one?