How to block smallseotools.com referral spam in Google Analytics

3 Methods: Campaign Source Filter  |  Campaign Referral Path Filter | Language Settings Filter

What is Smallseotools.com?

Smallseotools.com is a referrer spam website that provides questionable online marketing tools including a Plagiarism Checker, Reverse Image Search, and Article Rewritter. The website and tools provided by the website are not to be trusted due to the way the website is marketed.

smallseotools.com referral

Smallseotools.com utilizes referrer spam to promote itself. Referrer spam is a blackhat marketing tactic that allows the spam site to target Google Analytics accounts around the world with deceptive referral traffic. The spam site will make it appear as if visitors were referred to your website from the website even though no one actually stepped foot on your server. In some cases, referrer spammers use bots and crawlers that can eat up bandwidth; However that does not seem to be the case here.

smallseotools.com spam

Although referrer spam can ruin your analytical data it will not harm your website or affect your website’s SEO, including your rank in Google search results pages.

Campaign Source Filter

A campaign source filter is a simple exclude filter that blocks referrals from a domain name in Google Analytics.

1. Open your Google Analytics account and go to the Admin tab > Click Filters on the right side in the VIEW section.

2. Click the + ADD FILTER button to create a new exclude filter.

3. Add Campaign Source Filter as the Filter Name.

4. Select the Custom Filter Type.

5. In Filter Field, find and select Campaign Source in the list. In the Filter Pattern text box, add Smallseotools.com and click the blue Save button on the bottom of the webpage. To add multiple URLs to the same filter you can make a Filter Pattern similar to this with a | between each URL: Example.com | Example\.com | Smallseotools.com

Campaign Referral Path Filter

A campaign referral path filter can be used to block a string of the URL path if you are getting spammed by webpages on legitimate websites. This filter will not block referrals in Google Analytics from the entire domain name; just the webpage.

1. Open your Google Analytics account and go to the Admin tab > Click Filters on the right side in the VIEW section.

2. Click the + ADD FILTER button to create a new exclude filter.

3. Add Campaign Referral Path as the Filter Name.

4. Select the Custom Filter Type.

5. In Filter Field, find and select Campaign Referral Path in the list. In the Filter Pattern text box, add a partial string of the URL (permalink) and click the blue Save button on the bottom of the webpage.

Language Settings Filter

A language settings filter can be used to block language spam in Google Analytics.

1. Log in to your Google Analytics account and go to the Admin tab

2. In the “View” column select Filters and then click + Add Filter

3. Add a Filter Name: Language Spam (or something you can easily remember)

4. Go to: Filter Type > Custom > Exclude

5. Select Filter FieldLanguage settings

6. Add a Filter Pattern\s[^s]*\s|.{15,}|\.|,

7. Click on the blue text that says Verify this filter to see a preview table of how this filter will work in your account. You should only see language spam on the left side of the table: filter-verification-language-spam

8. After you verify the filter click the Save button on the bottom of the page


Sean Doyle

http://Botcrawl.com

Sean Doyle is an engineer from Los Angeles, California. Sean's primary focuses include Internet Security, Web Spam, and Online Marketing.