Block “free-video-tool.com” referral spam in Google Analytics

Free-video-tool.com is a new referrer spam URL owned and used by notorious spammers Semalt.com. Free-video-tool.com referral traffic is designed to fill Google Analytics reports around the world with deceptive data in order to trick those who monitor Google Analytics metrics to visit the website. Once you visit free-video-tool.com in your browser you will be redirected to http://semalt.media/free-video-tool/. The website promotes a video service that it says is “a revolutionary tool for creating free explainer video.” The website contains different short explainer videos for travel, fashion, and other types of websites. All the videos contain watermarks for a semalt.media website.

free-video-tool.com referral spam

Why is free-video-tool.com spamming my website?

The reason why free-video-tool.com is spamming your website’s Google Analytics data is to get your attention and persuade you to visit the URL in your web browser. As previously mentioned, the webpage is promoting http://semalt.media/free-video-tool and free explainer videos that can be used for your website, but contain a semalt.media watermark.

free-video-tool.com

We do not recommend websites that engage in referrer spam. Referrer spam is a blackhat SEO tactic that completely disregards your website’s data in order to desperately and recklessly promote online content.

Referrer spammers typically target your website’s data for several reasons:

  • Referrer spammers want to promote a website and want you to visit the webpage or search for it online through Google search engine results pages.
  • Referrer spammers want to boost their rank on Google search engine results pages by creating backlinks. They do this by logging requests into your website’s access log, which is then crawled by Google’s indexing bots and seen as a backlink to the spam site.

Is free-video-tool.com referral spam harmful?

Free-video-tool.com referral spam is not essentially harmful to your website and it will not affect your rank in Google Search Results Pages; However, if you do not block free-video-tool.com spam from accessing your account it can ruin the data collected in your Google Analytics reports. For example, free-video-tool.com referrals will appear to land on a single webpage on your website and leave from the same website, which will create a 100% bounce rate. If your website is targeted by referrer spammers you may not be able to identify your website’s bounce rate. The same can be said about other data measured in most Google Analytics reports.

How to block free-video-tool.com referral spam

These instructions show you how to block free-video-tool.com referral spam and other referrer spam URLs in Google Analytics by creating an exclude filter. This is the method recommended by Google to block this type of referrer traffic.

1. Open your Google Analytics account and go to the Admin tab. Click All Filters on the left side.

2. Click the + ADD FILTER button to create a new filter.

3. Add free-video-tool.com or something else that you can remember as the Filter Name. If you plan to add more spam URLs to the list you can name the list something like “Referrer Spam Filter.”

4. Select the Custom Filter Type from the two options.

5. In Filter Field Field select Campaign Source.

6. In the Filter Pattern box, add free-video-tool.com and click the blue Save button on the bottom of the webpage. To add multiple URLs to the same filter you can make a Filter Pattern similar to this with a | between each URL: example.com | example.com | free-video-tool.com

Free-video-tool.com WHOIS information

WHOIS search results for:
FREE-VIDEO-TOOL.COM
(Registered)
Is this your domain?
GO
Add hosting, email and more.
Want to buy this domain?
GO
Get it with our Domain Buy service.
Privacy Protection Service is enabled for this domain
To contact the owner of the domain please send a request to the registrar

Domain Name: FREE-VIDEO-TOOL.COM
Registry Domain ID: 135196
Registrar WHOIS Server: whois.ukrnames.com
Registrar URL: http://www.ukrnames.com
Updated Date: 2016-04-08T17:54:55Z
Creation Date: 2016-04-08T17:54:55Z
Registrar Registration Expiration Date: 2017-04-08T17:54:17Z
Registrar: Center of Ukrainian Internet Names (UKRNAMES)
Registrar IANA ID: 1436
Registrar Abuse Contact Email: abuse@ukrnames.com
Registrar Abuse Contact Phone: +380.443604310
Domain Status: ok
Registry Registrant ID: UANS-00001196351
Registrant Name: Privacy Protection Service
Registrant Organization: Ukrnames
Registrant Street: p.b. 1823
Registrant City: Kharkiv
Registrant State/Province: Kharkivska
Registrant Postal Code: 61024
Registrant Country: UA
Registrant Phone: +380.577626123
Registrant Phone Ext: 
Registrant Fax: 
Registrant Fax Ext: 
Registrant Email: abuse@ukrnames.com
Registry Admin ID: UANS-00001196352
Admin Name: Privacy Protection Service
Admin Organization: Ukrnames
Admin Street: p.b. 1823
Admin City: Kharkiv
Admin State/Province: Kharkivska
Admin Postal Code: 61024
Admin Country: UA
Admin Phone: +380.577626123
Admin Phone Ext: 
Admin Fax: 
Admin Fax Ext: 
Admin Email: abuse@ukrnames.com
Registry Tech ID: UANS-00001196353
Tech Name: Privacy Protection Service
Tech Organization: Ukrnames
Tech Street: p.b. 1823
Tech City: Kharkiv
Tech State/Province: Kharkivska
Tech Postal Code: 61024
Tech Country: UA
Tech Phone: +380.577626123
Tech Phone Ext: 
Tech Fax: 
Tech Fax Ext: 
Tech Email: abuse@ukrnames.com
Name Server: NS1.UKRNAMES.COM
Name Server: NS2.UKRNAMES.COM
Name Server: NS3.UKRNAMES.COM
Name Server: NS4.UKRNAMES.UA
DNSSEC: Unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: #currentdate# <<<

Registrar: CENTER OF UKRAINIAN INTERNET NAMES
Whois Server: whois.ukrnames.com
Creation Date: 08-APR-2016
Updated Date: 08-APR-2016
Expiration Date: 08-APR-2017

Free-video-tool.com Technical Information

Nameserver: NS1.UKRNAMES.COM
Nameserver: NS2.UKRNAMES.COM
Nameserver: NS3.UKRNAMES.COM
Nameserver: NS4.UKRNAMES.UA

Also See: How to exclude all hits from known bots and spiders in Google Analytics (Bot Filtering)


Sean Doyle

http://Botcrawl.com

Sean Doyle is an engineer from Los Angeles, California. Sean's primary focuses include Internet Security, Web Spam, and Online Marketing.