Bad bot traffic and spiders are a big issue for webmasters, website owners, and anyone responsible for keeping an eye on data measured by Google Analytics. Bots and spiders can mess up a website’s analytical data including the website’s bounce rate and everything else measured in the in Audience, Acquisition, and Behavior based reports. If bot traffic and spammy crawler bots are affecting your website’s analytical data measured by Google Analytics you may not have access to your website’s appropriate data.
There are many ways to block bots and referrer spam in Google Analytics by creating exclude filters and using your .htacess file, and more. Google Analytics also has a Bot Filtering feature that allows you to exclude all hits from known bots and spiders in Google Analytics. The Bot Filtering feature and option to exclude all hits from known bots and spiders in Google Analytics is very simple to do.
How to Exclude all Hits from Known Bots and Spiders
1. Open your Google Analytics account and go to the Admin tab
2. In the “View” section on the right side of the page select the account you want to use or ensure that the account name is already visible.
3. Click View Settings in the “View” section and scroll down to the Bot Filtering area.
4. In the Bot Filtering area check the box that says Exclude all hits from known bots and spiders and click the blue Save button below.