Block referrals in Google Analytics is a referrer spam URL we recently discovered that is used to spam Google Analytics accounts with deceptive and fraudulent data in order to persuade victims to visit the website in their browsers. If you notice referral traffic and other data from the domain name mixed into your Google Analytics reports it means that your Google Analytics account is being targeted by spammers. The referrer spammers wants it to appear as if someone was referred to your website from; However, no one was referred to your website from this location. Web traffic from does not actually land on your website. It only appears in your Google Analytics reports. This is a type of web traffic commonly known as ghost traffic. referral

Why are referrals spamming my website?

The reason why your Google Analytics account is being targeted by referrer spam is to get your attention and persuade you to visit the URL in your web browser. If you visit the URL you will be directed to a webpage that promotes a services that claims to “improve Google Analytics features in one click.” The website contains a start button and if you push the start button the website will attempt to connect to your Google Plus account. The website will acquire your email address, your basic profile information, and they will be able to view your Google Analytics data once your account has been connected.


We do not recommend websites that engage in referrer spam. Referrer spam is a blackhat SEO tactic that completely disregards your website’s data in order to desperately and recklessly promote online content.

Referrer spammers typically target your website’s data for several reasons:

  • Referrer spammers want to promote a website and want you to visit the webpage or search for it online through Google search engine results pages.
  • Referrer spammers want to boost their rank on Google search engine results pages by creating backlinks. They do this by logging requests into your website’s access log, which is then crawled by Google’s indexing bots and seen as a backlink to the spam site.

Is referrer spam harmful? referral spam is not essentially harmful to your website and it will not affect your rank in Google Search Results Pages; However, referrer spam can ruin the data collected in your Google Analytics reports if you do not block it from targeting your account. For example, if referrals appear to land on a single webpage on your website and leave from the same website it will create a 100% bounce rate. If your website is targeted by referrer spammers you may not be able to identify your website’s bounce rate. The same can be said about other data measured in most Google Analytics reports.

How to block referrals in Google Analytics

These instructions show you how to block referrals and other referrer spam URLs in Google Analytics by creating an exclude filter. This is the method recommended by Google to block this type of referrer traffic.

1. Open your Google Analytics account and go to the Admin tab. Click All Filters on the left side.

2. Click the + ADD FILTER button to create a new filter.

3. Add or something else that you can remember as the Filter Name. If you plan to add more spam URLs to the list you can name the list something like “Referrer Spam Filter.”

4. Select the Custom Filter Type from the two options.

5. In Filter Field Field select Campaign Source.

6. In the Filter Pattern box, add and click the blue Save button on the bottom of the webpage. To add multiple URLs to the same filter you can make a Filter Pattern similar to this with a | between each URL: | | WHOIS information

WHOIS search results for:
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Domain Name:
Registry Domain ID: 1845737213_DOMAIN_COM-VRSN
Registrar WHOIS Server:
Registrar URL:
Updated Date: 2016-01-18T12:17:19Z
Creation Date: 2014-02-07T14:49:30Z
Registrar Registration Expiration Date: 2017-02-07T14:49:30Z
Registrar: GANDI SAS
Registrar IANA ID: 81
Registrar Abuse Contact Email:
Registrar Abuse Contact Phone: +33.170377661
Domain Status: clientTransferProhibited
Domain Status: 
Domain Status: 
Domain Status: 
Domain Status: 
Registry Registrant ID: 
Registrant Name: Louis Bels
Registrant Organization: 
Registrant Street: 1425 avenue du general de gaulle
Registrant City: BONDUES
Registrant State/Province: 
Registrant Postal Code: 59910
Registrant Country: FR
Registrant Phone: +33.668326353
Registrant Phone Ext:
Registrant Fax: 
Registrant Fax Ext:
Registrant Email:
Registry Admin ID: 
Admin Name: Louis Bels
Admin Organization: 
Admin Street: 1425 avenue du general de gaulle
Admin City: BONDUES
Admin State/Province: 
Admin Postal Code: 59910
Admin Country: FR
Admin Phone: +33.668326353
Admin Phone Ext:
Admin Fax: 
Admin Fax Ext:
Admin Email:
Registry Tech ID: 
Tech Name: Louis Bels
Tech Organization: 
Tech Street: 1425 avenue du general de gaulle
Tech City: BONDUES
Tech State/Province: 
Tech Postal Code: 59910
Tech Country: FR
Tech Phone: +33.668326353
Tech Phone Ext:
Tech Fax: 
Tech Fax Ext:
Tech Email:
Name Server: 
Name Server: 
Name Server: 
Name Server: 
Name Server: 
Name Server: 
Name Server: 
Name Server: 
DNSSEC: Unsigned
URL of the ICANN WHOIS Data Problem Reporting System:
>>> Last update of WHOIS database: 2016-04-26T21:28:06Z < << Technical Information


Also See: How to exclude all hits from known bots and spiders in Google Analytics (Bot Filtering)