Propellerads.com is a referrer spam URL that targets your website’s data measured by Google Analytics. You may have noticed an increase in referral traffic from this website and others like snip.to that forward to it in your Google Analytics account. Referral traffic from propellerads.com and URLs asspciated with it is designed to promote the adverting platform. Referrer spam allows them to boost their website’s rank in Google search result pages by creating backlinks off your website’s access logs.

propellerads.com referral

However, propellerads.com referrer spam and referrer spam in general from other URLs like copyrightclaims.org is a growing problem for many webmasters, website owners, and anyone who values their website’s analytical data. Referrer spam can ruin website data measured by Google Analytics. The website data it can affect includes everything measured in the Audience, Acquisition, and Behavior areas as calculated by Google Analytics. For example, Propellerads.com referrer spam can destroy your bounce rate because the spam URL typically only lands on a single webpage on your website and leaves your website from the same webpage. Referrer spam can also hit your website from sources around the world, from various resources, and more.

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What is Propellerads.com?

Propellerads.com is a domain name used to hit your website with referral traffic from different locations around the world using traffic bots, computers infected with malicious software, and other blackhat SEO tactics. The benefits that referral spammers have by engaging in referrer spamming is that it will allow them advertise the advertising platform’s website by possibly creating backlinks to their website off your website’s access log or getting victims to visit the website.

The downside to unwanted Propellerads.com referral traffic for website owners is that it can mess up the appropriate Google Analytics data and other website metrics provided by third-party services. In some cases it can also use up your website’s bandwidth by creating repeated site requests. However, this is not the case with this URL since it primarily generates ghost hits that do not actually land on your website.

Spammers target the referral traffic of your website for several reasons:

  • Referrer spammers want to promote a webpage and want you to visit the webpage or search for it online through Google search engine results pages.
  • Referrer spammers want to boost their rank on Google search engine results pages by creating backlinks. They do this by logging requests into your website’s access log, which is then crawled by Google bot and seen as a backlink to the spam site.

Propellerads.com referrer spam is not entirely dangerous to your website. It will most likely not cause any trouble with how your website is accessed by your visitors or ranked by Google. However, in some cases referrer spam may use up your website’s bandwidth and CPU by creating multiple site requests to your website. In other cases, the spam URL is served to your analytical data by traffic bots which create ghost hits and never actually land on your website, which happens to be the case with this URL. They often target your GA ID number.

How to block Propellerads.com referral spam in Google Analytics

To block Propellerads.com referral spam in Google Analytics follow the instructions below. Blocking Propellerads.com referrer spam in Google Analytics by creating an exclude filter will only mask the spam URL. To block the referrer spam URL at the sources see the instructions below to block Propellerads.com referrer spam using your website’s .htaccess file.

1. Open your Google Analytics account and go to the Admin tab and click All Filters.

how to block referrer spam

2. Click the ADD FILTER button to create a new exclude filter.

block referrer spam

3. Add Propellerads.com or the URL that forwards to the website as the Filter Name.

4. Select the Custom Filter Type.

block referrer spam google analytics

5. In Filter Field, find and select Campaign Source in the list. In the Filter Pattern text box, add Propellerads.com or the URL that forwards to it and click the Save button on the bottom of the webpage.

How to block Propellerads.com referral spam with your .htaccess file

To block referrer spam at the source using your .htacess file add the code below to your .htaccess file. This method will not work against ghost traffic that never actually lands on your website.

## SITE REFERRER BANNING
RewriteCond %{HTTP_REFERER} propellerads.com [NC,OR]
RewriteCond %{HTTP_REFERER} propellerads.com
RewriteRule .* - [F]

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Comments

  1. I’m actually about to buy CPM from PropellerAds, so you’re saying that is not real traffic? Do they use BOTS instead?

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