How to block ppvtools.com referral traffic (Referrer Spam)

Referrer spam and unwanted referral traffic is a huge problem for many webmasters, website owners, and search engine marketers now-a-days, and ppvtools.com is a new URL that engages in referrer spam indexing tactics aimed at your website’s analytical data. Ppvtools.com referral traffic can ruin your Google Analytics data, including the Audience, Acquisition, and Behavior analytical areas. This includes the bounce rate, geographical information, and basically everything else found under those sections in the GA platform. Website data such as the bounce rate is affected by referrer spam because the spam URL only lands on a single webpage and leaves your website from the same webpage. Referrer spam can also show up in your referral traffic from a variety of geographical sources around the world.

ppvtools.com referral traffic

The guide on this page will help you stop ppvtools.com referral traffic in Google Analytics and block ppvtools.com referrer spam with your website’s .htaccess file in order to stop receiving unwanted referral traffic from ppvtools.com.

What is ppvtools.com?

Ppvtools.com is a website that engages in referrer spam indexing tactics aimed at your website’s analytical data. Ppvtools.com referrer spam is designed to manufacture repeated site requests onto your website at any given time and from any location using traffic bots, malware, and other blackhat tactics. The benefits that referral spammers have by engaging in referrer spamming is that it will help them advertise the website they want people to visit and it will improve the spammers search engine ranking by creating backlinks to their website off your website’s access log. The downside is that referrals from ppvtools.com can interfere with your Google Analytics data and other metrics, as well as use a website’s bandwidth by creating repeat site requests.

Referrer spam is a very questionable tactic used to promote online content. Spammers target the referral traffic of your website for several reasons:

  • Spammers want to promote a webpage and want you to visit the webpage or search for it online – and visit it through Google search engine results pages.
  • Spammers want to boost their rank on Google search engine results pages by creating backlinks. They do this by logging requests into your website’s access log, which is then crawled by Google and seen as a backlink to the spam site.

ppvtools.com referrer spam is not entirely dangerous to your website. It will most likely not cause any trouble with how your website is accessed by your visitors or ranked by Google. However, in some cases ppvtools.com spam may use up your website’s bandwidth and CPU by creating multiple site requests to your website. In other cases, the spam URL is served to your analytical data by traffic bots which create ghost hits and never actually land on your website.

1. How to block ppvtools.com referral traffic in Google Analytics

To stop ppvtools.com referrer spam in Google Analytics follow the instructions below. Blocking ppvtools.com referrer spam in Google Analytics by creating an exclude filter will only mask the spam URL. To block the referrer spam URL at the sources please see the instructions below to block ppvtools.com referrer spam using your website’s .htaccess file.

1. Open your Google Analytics account and go to the Admin tab and click All Filters.

how to block referrer spam

2. Click the New Filter button to create a new filter.

block referrer spam

3. Add ppvtools.com as the Filter Name.

4. Select the Custom Filter Type.

block referrer spam google analytics

5. In Filter Field, find and select Campaign Source in the list. In the Filter Pattern text box, add ppvtools.com and click the Save button on the bottom of the webpage.

2. How to block ppvtools.com referral traffic with your .htaccess file

To block ppvtools.com referrer spam at the source using your .htacess file add the code below to your .htaccess file.

## SITE REFERRER BANNING
RewriteCond %{HTTP_REFERER} ppvtools.com [NC,OR]
RewriteRule .* - [F]

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