How to block referral spam

Block referral spam in Google Analytics

This webpage contains a guide that shows you how to block referral spam (referrer spam) in Google Analytics by creating an exclude filter. referral google analytics is a referrer spam URL similar to that is used to fill-up your Google Analytics reports with fraudulent web data. If you notice referrals in Google Analytics it means that your account is being targeted by a spammer. It does not mean that someone from was actually referred to your website. referral traffic does not actually land on your website. It is a type of web traffic known as referrer spam.

Although referrer spam is not harmful to your website and will not affect your rank in Google Search Results Pages, it can ruin the data collected in your Google Analytics reports. For example, referrals will appear to land on a single webpage on your website and leave from the same website, which will create a 100% bounce rate. If your website is targeted by referrer spammers you may not be able to identify your website’s bounce rate. The same can be said about other data measured in most Google Analytics reports.

Why is spamming my website?

The reason why is spamming your website’s Google Analytics data is to get your attention and deceptively persuade you to visit the URL in your web browser. If you visit the URL you will be redirected to is a website that is well known for utilizing various referrer spam URLs in order to generate potential customers.


We do not recommend websites that engage in referrer spam. Referrer spam is a blackhat SEO tactic that completely disregards your website’s data in order to desperately and recklessly promote online content.

Referrer spammers typically target your website’s data for several reasons:

  • Referrer spammers want to promote a website and want you to visit the webpage or search for it online through Google search engine results pages.
  • Referrer spammers want to boost their rank on Google search engine results pages by creating backlinks. They do this by logging requests into your website’s access log, which is then crawled by Google’s indexing bots and seen as a backlink to the spam site.

How to create an exclude filter

1. Open your Google Analytics account and go to the Admin tab. Click Filters on the right side of the page in the VIEW section.

2. Click the + ADD FILTER button to create a new filter.

3. Add or something else that you can remember as the Filter Name. If you plan to add more spam URLs to the list you can name the list something like “Referrer Spam Filter.”

4. Select the Custom Filter Type from the two options.

5. In Filter Field Field select Campaign Source.

6. In the Filter Pattern box, add and click the blue Save button on the bottom of the webpage. To add multiple URLs to the same filter you can make a Filter Pattern similar to this with a | between each URL: | | WHOIS information

Privacy Protection Service is enabled for this domain
To contact the owner of the domain please send a request to the registrar

Registry Domain ID: 135892
Registrar WHOIS Server:
Registrar URL:
Updated Date: 2016-05-23T17:49:35Z
Creation Date: 2016-05-23T17:49:35Z
Registrar Registration Expiration Date: 2017-05-23T17:48:24Z
Registrar: Center of Ukrainian Internet Names (UKRNAMES)
Registrar IANA ID: 1436
Registrar Abuse Contact Email: 
Registrar Abuse Contact Phone: +380.443604310
Domain Status: ok
Registry Registrant ID: UANS-00001205172
Registrant Name: Privacy Protection Service
Registrant Organization: Ukrnames
Registrant Street: p.b. 1823
Registrant City: Kharkiv
Registrant State/Province: Kharkivska
Registrant Postal Code: 61024
Registrant Country: UA
Registrant Phone: +380.577626123
Registrant Phone Ext:В 
Registrant Fax:В 
Registrant Fax Ext:В 
Registrant Email: 
Registry Admin ID: UANS-00001205173
Admin Name: Privacy Protection Service
Admin Organization: Ukrnames
Admin Street: p.b. 1823
Admin City: Kharkiv
Admin State/Province: Kharkivska
Admin Postal Code: 61024
Admin Country: UA
Admin Phone: +380.577626123
Admin Phone Ext:В 
Admin Fax:В 
Admin Fax Ext:В 
Admin Email: 
Registry Tech ID: UANS-00001205174
Tech Name: Privacy Protection Service
Tech Organization: Ukrnames
Tech Street: p.b. 1823
Tech City: Kharkiv
Tech State/Province: Kharkivska
Tech Postal Code: 61024
Tech Country: UA
Tech Phone: +380.577626123
Tech Phone Ext:В 
Tech Fax:В 
Tech Fax Ext:В 
Tech Email: 
Name Server: NS4.UKRNAMES.UA
DNSSEC: Unsigned
URL of the ICANN WHOIS Data Problem Reporting System:

Also See: How to exclude all hits from known bots and spiders in Google Analytics (Bot Filtering)

  • oneblankspace

    So how do you block them without google analytics?