Block instantproductengine.com referrer spam in Google Analytics

Block instantproductengine.com referrer spam in Google Analytics

Instantproductengine.com is a website that has alleged affiliates who engage in a blackhat SEO tactic known as referrer spam. Instantproductengine.com referrer spam is designed to essentially spam your Google Analytics data with deceptive and fraudulent referral traffic from a variety of domain names and URLs like snip.tw and site5264824.snip.tw in order to get you to investigate the provocative addresses which forward to instantproductengine.com.

instantproductengine.com referrer spam

Referral traffic from this domains that forward to instantproductengine.com do not actually land on your website. It is a type of web traffic known as ghost traffic that instead sets aim at your Google Analytics account and your website’s data. Instantproductengine.com referrer spam attacks your website’s analytical data in order to aggressively promote the website with no regards for you and your website’s data.

Referrals from instantproductengine.com in your Google Analytics data can be a bad thing. If you are someone who values your website’s appropriate data you will want to block instantproductengine.com spam from messing-up your website’s analytical data. Referrer spam in general can ruin data with deceptive referral traffic. For example, instantproductengine.com referrals normally “land” on a single webpage on your website and leave your website from the same page. This creates a 100% bounce rate and if this happens multiple times each day you may lose touch with your real bounce rate. This is not the only data affected by deceptive instantproductengine.com referral traffic. Data that can be affected by referrer spam includes pretty much every detail measured in Google Analytics Audience, Acquisition, Behavior, and Conversions reports.

Quick Links

What is instantproductengine.com?

Instantproductengine.com is a website that engages in a blackhat SEO tactic known as referrer spam. Different spam URLs spam your data and will forward to instantproductengine.com when you visit them. This website is used to promote a “cutting-edge automation system.” The website will ask for your name and email address.

what is instantproductengine

Referrer spam is a desperate an unethical blackhat SEO tactic that has no regard for your website and your website’s data. Because of this it is recommended to avoid services and products promoted by referrer spammers.

Referrer spammers target the referral traffic of your website for several reasons:

  • Referrer spammers want to promote a website and want you to visit the webpage or search for it online through Google search engine results pages.
  • Referrer spammers want to boost their rank on Google search engine results pages by creating backlinks. They do this by logging requests into your website’s access log, which is then crawled by Google’s indexing bots and seen as a backlink to the spam site.

How to block instantproductengine.com referrer spam

This guide shows you how to block instantproductengine.com referrer spam and URLs that forward to it in Google Analytics by creating a simple exclude filter that stops instantproductengine.com referrals at the source.

1. Open your Google Analytics account and go to the Admin tab and click All Filters.

add filter

2. Click the ADD FILTER button to create a new exclude filter.

block referrer spam

3. Add Instantproductengine.com or something you can easily remember as the Filter Name.

4. Select the Custom Filter Type.

block referrer spam google analytics

5. In Filter Field, find and select Campaign Source in the list. In the Filter Pattern text box, add the URL like “snip.tw” that forwards to instantproductengine.com and click the blue Save button on the bottom of the webpage. To add multiple URLs to the same filter you can make a Filter Pattern similar to this with a | between each URL: example.com | instantproductengine.com | snip.tw

Also See: How to exclude all hits from known bots and spiders in Google Analytics (Bot Filtering)


Sean Doyle

http://Botcrawl.com

Sean Doyle is an engineer from Los Angeles, California. Sean's primary focuses include Internet Security, Web Spam, and Online Marketing.