Block referrer spam in Google Analytics is an online smoke shop that engages in the referrer spam tactic in order to boost their website’s search results and essentially generate potential customers. utilizes multiple referrer spam URLs that forward to the website such as Webmasters and website owners made victim of referrer spam will notice an increase in referral traffic. Referral traffic from various spam URLs may be present in Google Analytics reports.

heavengifts referrer spam can ruin Google Analytics reports by manufacturing useless and misleading data. For example, referrer spam will typically land on a single webpage and leave from the same webpage which will have an 100% bounce rate. Referrer spam in general can essentially wreck most analytical reports including Audience, Behavior, and Acquisition reports with destructive data. referrer spam

If you notice unwanted referral traffic and referral traffic from URLs that forward to it in Google Analytics don’t be alarmed. It may be a nuisance but it can be blocked by creating an exclude filter. Creating an exclude filter to block referrer spam is very simple and is explained in the guide below.

There are several types of referrer spam traffic from ghost traffic that never lands on your website but instead aims at your G.A. I.D. number and G.A. tracking number to bots and crawlers that will land on your website, chew up bandwidth, and create backlinks off of your website’s access logs. Bots can be blocked by using your .htaccess file and by enabling the exclude all hits from known bots and spiders feature in Google Analytics. The easiest way to block ghost traffic is to create an exclude filter in Google Analytics that focuses on the Campaign Source. This is also what Google Analytics suggests that you do.

Block with an exclude filter in Google Analytics

This guide shows you how to block referrer spam in Google Analytics by creating an exclude filter that targets referral traffic. You should also consider enabling the exclude all hits from known bots and spiders feature in Google Analytics to block traffic from known bad bots and crawlers.

1. Open your Google Analytics account and go to the Admin tab and click All Filters.

2. Click the ADD FILTER button to create a new exclude filter.

3. Add or something you can remember as the Filter Name.

4. Select the Custom Filter Type.

5. In Filter Field, find and select Campaign Source in the list. In the Filter Pattern text box, add and click the blue Save button on the bottom of the webpage. To add multiple address you can make a Filter Pattern like this: | | |

Sean Doyle

Sean Doyle is an engineer from Los Angeles, California. Sean's primary focuses include Internet Security, Web Spam, and Online Marketing.