How to Block Twitter.com Referral Spam in Google Analytics

How to Block Twitter.com Referral Spam in Google Analytics

3 Methods: Campaign Soure Filter  |  Campaign Referral Path Filter | Language Settings Filter

A Russian spammer is using Twitter.com referral traffic to promote his Twitter page and spam “Vitaly rules google” in Google Analytics.

A Russian referrer spammer named Vitaly Poplov is back at it again. His new target is Twitter.com. Vitaly is a Russian spammer who has been spamming his personal search engine and projects for quite a while. He recently started to spam webpages of legitimate websites across Google Analytics accounts and Twitter.com is one of them. If your Google Analytics data is randomly targeted by the spammer you will notice an unusual amount of referral traffic coming from twitter.com and a page title called “Vitaly rules google.” Previous domain names that this spammer has spammed include motherboard.vice.comlifehacĸer.comreddit.comabc.xyz, thenextweb.com, and addons.mozilla.org.

twitter.com referral spam

If  you visit the referral path in your browser you will be taken to Vitaly’s Twiter page here: https://twitter.com/3mapsVitaly. The reason why Vitaly is spamming your Google Analytics data with Twitter.com referral traffic is to promote his Twitter page. He also enjoys the attention he gets by other websites by sending hidden messages.

Vitaly rules google

The downside to this persistent spammer is that his work can ruin your Google Analytics data and make it hard to monitor your website’s appropriate information. The traffic acquired from referrer spam can affect most of the data in your GA reports. For example, the referrals will appear to land on a single webpage on your website and leave from the same website and this will create a 100% bounce rate. If your website is targeted by referrer spammers you may not be able to identify your website’s actual bounce rate unless you filter the traffic out.

Although referrer spam can ruin your analytical data it will not harm your website or affect your website’s SEO, including your rank in Google search results pages. This is simply spam that wants to get your attention.

The spammer will utilize various tactics in order to make it look like your website received referral traffic from twitter.com even though it really did not. This type of web traffic is a specific type of web traffic known as “ghost traffic.” The spammer essentially sends phantom visitors to your website’s Google Analytics account in order to make it appear as if someone visited your website from the referral URL.

Referrer spammers usually target your website’s data for several reasons:

  • Referrer spammers want to promote a website and want you to visit the webpage or search for it online through Google search engine results pages.
  • Referrer spammers want to boost their rank on Google search engine results pages by creating backlinks. They do this by logging requests into your website’s access log, which is then crawled by Google’s indexing bots and seen as a backlink to the spam site.

Campgian Source Filter

Only use this filter if you do not wish to receive referral traffic from Twitter.com. Twitter.com is one of the most popular websites in the world and blocking referral traffic from the website might be the optimal choice. I do not recommend that you block all traffic from this website. To block the exact referral path use the Alternative Filter.

1. Open your Google Analytics account and go to the Admin tab > Click Filters on the right side in the VIEW section.

2. Click the + ADD FILTER button to create a new exclude filter.

3. Add Twitter.com or something you can easily remember as the Filter Name.

4. Select the Custom Filter Type.

5. In Filter Field, find and select Campaign Source in the list. In the Filter Pattern text box, add Twitter.com and click the blue Save button on the bottom of the webpage. To add multiple URLs to the same filter you can make a Filter Pattern similar to this with a | between each URL: Example.com | Example\.com | Twitter.com

Campaign Referral Path Filter

Create a campaign referral path filter to block Vitaly’s Twitter page only and no other pages on Twitter.com.

1. Open your Google Analytics account and go to the Admin tab > Click Filters on the right side in the VIEW section.

2. Click the + ADD FILTER button to create a new exclude filter.

3. Add Twitter.com or something you can easily remember as the Filter Name.

4. Select the Custom Filter Type.

5. In Filter Field, find and select Campaign Referral Path in the list. In the Filter Pattern text box, add 3mapsVitaly and click the blue Save button on the bottom of the webpage

Language Settings Filter

A language settings filter can be used to block language spam in Google Analytics.

1. Log in to your Google Analytics account and go to the Admin tab

2. In the “View” column select Filters and then click + Add Filter

3. Add a Filter Name: Language Spam (or something you can easily remember)

4. Go to: Filter Type > Custom > Exclude

5. Select Filter FieldLanguage settings

6. Add a Filter Pattern\s[^s]*\s|.{15,}|\.|,

7. Click on the blue text that says Verify this filter to see a preview table of how this filter will work in your account. You should only see language spam on the left side of the table: filter-verification-language-spam

8. After you verify the filter click the Save button on the bottom of the page

How to Block Advertise.ru Referral Spam

How to Block Advertise.ru Referral Spam

3 Methods: Campaign Source Filter  |  Campaign Referral Path Filter | Language Settings Filter

Advertise.ru is a blackhat advertising network that offers referral spam packages to desperate websites.

Advertise.ru (also known as Okout.ru) is a Russian advertising network that is quite a nuisance. The adverting network offers a referral advertising (referrer spam) program for websites who want to spam their content around the web. If you are spammed by the Russian ad network you will notice unusual amounts of referral traffic in your Google Analytics reports from paths like: okout.ru/a00af605. Websites spammed by Advertise.ru may contain very graphic content and malware.

advertise.ru referral spam

Referrer spam is a blackhat marketing tactic that allows an entity to target Google Analytics accounts around the world with deceptive referral traffic. The spammer will make it appear as if visitors were referred to your website from a third-party domain name even though no one actually stepped foot on your server. In some cases, referrer spammers use bots and crawlers; However that does not seem to be the case here.

advertise.ru referral in google analytics

Although referrer spam can ruin your analytical data it will not harm your website or affect your website’s SEO, including your rank in Google search results pages. This is simply spam that wants to get your attention.

Campaign Source Filter

A campaign source filter is a simple exclude filter that blocks referrals from a domain name in Google Analytics.

1. Open your Google Analytics account and go to the Admin tab > Click Filters on the right side in the VIEW section.

2. Click the + ADD FILTER button to create a new exclude filter.

3. Add Campaign Source Filter as the Filter Name.

4. Select the Custom Filter Type.

5. In Filter Field, find and select Campaign Source in the list. In the Filter Pattern text box, add Advertise.ru and click the blue Save button on the bottom of the webpage. To add multiple URLs to the same filter you can make a Filter Pattern similar to this with a | between each URL: Example.com | Example\.com | Advertise.ru

Campaign Referral Path Filter

A campaign referral path filter can be used to block a string of the URL path if you are getting spammed by webpages on legitimate websites. This filter will not block referrals in Google Analytics from the entire domain name; just the webpage.

1. Open your Google Analytics account and go to the Admin tab > Click Filters on the right side in the VIEW section.

2. Click the + ADD FILTER button to create a new exclude filter.

3. Add Campaign Referral Path as the Filter Name.

4. Select the Custom Filter Type.

5. In Filter Field, find and select Campaign Referral Path in the list. In the Filter Pattern text box, add a partial string of the URL (permalink) and click the blue Save button on the bottom of the webpage.

Language Settings Filter

A language settings filter can be used to block language spam in Google Analytics.

1. Log in to your Google Analytics account and go to the Admin tab

2. In the “View” column select Filters and then click + Add Filter

3. Add a Filter Name: Language Spam (or something you can easily remember)

4. Go to: Filter Type > Custom > Exclude

5. Select Filter FieldLanguage settings

6. Add a Filter Pattern\s[^s]*\s|.{15,}|\.|,

7. Click on the blue text that says Verify this filter to see a preview table of how this filter will work in your account. You should only see language spam on the left side of the table: filter-verification-language-spam

8. After you verify the filter click the Save button on the bottom of the page

How to Block Okout.ru Referral Spam in Google Analytics

How to Block Okout.ru Referral Spam in Google Analytics

3 Methods: Campaign Source Filter  |  Campaign Referral Path Filter | Language Settings Filter

Okout.ru referral spam promotes advertisements and websites in your Google Analytics data.

Okout.ru (also known as Advertise.ru) is a Russian advertising network that offers a referral advertising (referrer spam) package for websites who want to spam their content around the web. If you are spammed by the ad network you will notice unusual amounts of okout.ru referral traffic in your Google Analytics reports from paths like: okout.ru/a00af605. Beware of the webpages spammed by okout.ru, they might contain very graphic content.

okout.ru referral

Referrer spam is a blackhat marketing tactic that allows a person to target Google Analytics data. The spammer will make it appear as if visitors were referred to your website from a third-party domain name even though no one actually stepped foot on your server. This website offers this blackhat SEO service to websites desperate enough to purchase it.

okout.ru spam

Although referrer spam can ruin your analytical data it will not harm your website or affect your website’s SEO, including your rank in Google search results pages. This is simply spam that wants to get your attention.

Campaign Source Filter

A campaign source filter is a simple exclude filter that blocks referrals from a domain name in Google Analytics.

1. Open your Google Analytics account and go to the Admin tab > Click Filters on the right side in the VIEW section.

2. Click the + ADD FILTER button to create a new exclude filter.

3. Add Campaign Source Filter as the Filter Name.

4. Select the Custom Filter Type.

5. In Filter Field, find and select Campaign Source in the list. In the Filter Pattern text box, add Okout.ru and click the blue Save button on the bottom of the webpage. To add multiple URLs to the same filter you can make a Filter Pattern similar to this with a | between each URL: Example.com | Example\.com | Okout.ru

Campaign Referral Path Filter

A campaign referral path filter can be used to block a string of the URL path if you are getting spammed by webpages on legitimate websites. This filter will not block referrals in Google Analytics from the entire domain name; just the webpage.

1. Open your Google Analytics account and go to the Admin tab > Click Filters on the right side in the VIEW section.

2. Click the + ADD FILTER button to create a new exclude filter.

3. Add Campaign Referral Path as the Filter Name.

4. Select the Custom Filter Type.

5. In Filter Field, find and select Campaign Referral Path in the list. In the Filter Pattern text box, add a partial string of the URL (permalink) and click the blue Save button on the bottom of the webpage.

Language Settings Filter

A language settings filter can be used to block language spam in Google Analytics.

1. Log in to your Google Analytics account and go to the Admin tab

2. In the “View” column select Filters and then click + Add Filter

3. Add a Filter Name: Language Spam (or something you can easily remember)

4. Go to: Filter Type > Custom > Exclude

5. Select Filter FieldLanguage settings

6. Add a Filter Pattern\s[^s]*\s|.{15,}|\.|,

7. Click on the blue text that says Verify this filter to see a preview table of how this filter will work in your account. You should only see language spam on the left side of the table: filter-verification-language-spam

8. After you verify the filter click the Save button on the bottom of the page