1 Method: Create an Exclude Filter
Don’t be alarmed to see unusual Webmasters.stackexchange.com referrals in your Google Analytics data. A Russian referrer spammer recently began to spam a few legitimate domain names across Google Analytics accounts around the globe and webmasters.stackexchange.com is one of them. Other legitimate domain names that this spammer spammed include reddit.com, abc.xyz, thenextweb.com, and addons.mozilla.org. The reason why the spammer is spamming your Google Analytics data with Webmasters.stackexchange.com referral traffic and referral traffic from other legitimate websites is to get your attention and persuade you to visit the associated URLs in your web browser. The webpage on Webmasters.stackexchange.com that is being spammed contains information about a website that the spammer has been promoting for a long time (ɢoogle.com/not Google.com).
This spammer has been referrer spamming various browser add-ons and websites for quite some time and doesn’t seem to be stopping any time soon. The downside to this is that it can ruin your Google Analytics data and make it hard to monitor your appropriate information. The traffic acquired from referrer spam can affect most of the data in your GA reports. For example, the referrals will appear to land on a single webpage on your website and leave from the same website and this will create a 100% bounce rate. If your website is targeted by referrer spammers you may not be able to identify your website’s actual bounce rate unless you filter the traffic out.
Although referrer spam can ruin your analytical data it will not harm your website or affect your website’s SEO, including your rank in Google search results pages. This is simply spam that wants to get your attention.
The spammer will utilize various tactics in order to make it look like your website received referral traffic from webmasters.stackexchange.com even though it really did not. This type of web traffic is a specific type of web traffic known as “ghost traffic.” The spammer essentially sends phantom visitors to your website’s Google Analytics account in order to make it appear as if someone visited your website from the referral URL.
Referrer spammers usually target your website’s data for several reasons:
- Referrer spammers want to promote a website and want you to visit the webpage or search for it online through Google search engine results pages.
- Referrer spammers want to boost their rank on Google search engine results pages by creating backlinks. They do this by logging requests into your website’s access log, which is then crawled by Google’s indexing bots and seen as a backlink to the spam site.
Create an Exclude Filter
Use this filter only if you do not wish to receive referral traffic from Webmasters.stackexchange.com. Webmasters.stackexchange.com is a popular website and blocking referral traffic from the website might be the optimal choice.
1. Open your Google Analytics account and go to the Admin tab> Cick Filters on the right side in the VIEW section.
2. Click the + ADD FILTER button to create a new exclude filter.
3. Add Webmasters.stackexchange.com or something you can easily remember as the Filter Name.
4. Select the Custom Filter Type.
5. In Filter Field, find and select Campaign Source in the list. In the Filter Pattern text box, add Webmasters.stackexchange.com and click the blue Save button on the bottom of the webpage. To add multiple URLs to the same filter you can make a Filter Pattern similar to this with a | between each URL: Example.com | Example\.com | Webmasters.stackexchange.com
Also See: How to exclude all hits from known bots and spiders in Google Analytics (Bot Filtering)